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Carlos Alvarenga, The Chemistry of Persuasion: How to Win Hearts and Minds - Innova.buzz 626
Manage episode 424466167 series 2436182
Content provided by Dr Jürgen Strauss. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dr Jürgen Strauss or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Our guest in this episode is Carlos Alvarenga, a distinguished thinker and educator in the fields of communication and rhetoric. Carlos has an extraordinary background, starting as a refugee child and rising to become a prominent expert in persuasive communications. His journey includes deep dives into the ancient wisdom of Aristotle to update these teachings for the modern audience through his engaging writings and teachings.
Key points discussed include:
- Defining Persuasion: Carlos clarifies that persuasion is not about manipulation but demonstrating truths, emphasizing ethical communication.
- The Three Pillars of Persuasion: He breaks down Aristotle’s concepts of ethos (character), logos (argument), and pathos (emotion), explaining how these elements combine to form compelling communication.
- Ethical Considerations: Carlos discusses the importance of using persuasion responsibly, highlighting the fine line between persuasion and manipulation and advocating for principled communication strategies.
Listen to the podcast to find out more.
206 episodes
Share
Manage episode 424466167 series 2436182
Content provided by Dr Jürgen Strauss. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dr Jürgen Strauss or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Our guest in this episode is Carlos Alvarenga, a distinguished thinker and educator in the fields of communication and rhetoric. Carlos has an extraordinary background, starting as a refugee child and rising to become a prominent expert in persuasive communications. His journey includes deep dives into the ancient wisdom of Aristotle to update these teachings for the modern audience through his engaging writings and teachings.
Key points discussed include:
- Defining Persuasion: Carlos clarifies that persuasion is not about manipulation but demonstrating truths, emphasizing ethical communication.
- The Three Pillars of Persuasion: He breaks down Aristotle’s concepts of ethos (character), logos (argument), and pathos (emotion), explaining how these elements combine to form compelling communication.
- Ethical Considerations: Carlos discusses the importance of using persuasion responsibly, highlighting the fine line between persuasion and manipulation and advocating for principled communication strategies.
Listen to the podcast to find out more.
206 episodes
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Similar to Innova.buzz
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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continue reading
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continue reading
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…
continue reading
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continue reading
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continue reading
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