Artwork

Content provided by Dr Jürgen Strauss. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dr Jürgen Strauss or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Chris Hood, Beyond Technology: Customer-Centered Digital Innovation - Innova.buzz 621

47:45
 
Share
 

Manage episode 418450480 series 2436182
Content provided by Dr Jürgen Strauss. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dr Jürgen Strauss or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Our guest in this episode is Chris Hood, a digital strategist with a heart for innovation and a mind for technology. With a career spanning over 35 years, Chris has left a significant mark on the digital landscapes of TV, film, music, and video games. Through his book, "Customer Transformation," and his consulting work, he's helped organizations worldwide to navigate the complex interplay between technology and customer engagement.

In our engaging conversation, Chris delves deep into what it means to truly place the customer at the center of digital strategies. He challenges the status quo, advocating for a more empathetic approach to innovation, where technology serves to enhance rather than replace human connections.

Key points discussed include:

  • The risk of prioritizing technology over genuine customer needs and how it can lead to disconnection rather than engagement.
  • The importance of empathy in digital strategy, emphasizing the need to understand and address customer challenges genuinely.
  • Innovative approaches to leveraging technology that enhance rather than replace human connections, ensuring digital strategies remain grounded in genuine understanding and empathy.

Listen to the podcast to find out more.

  continue reading

206 episodes

Artwork
iconShare
 
Manage episode 418450480 series 2436182
Content provided by Dr Jürgen Strauss. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dr Jürgen Strauss or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Our guest in this episode is Chris Hood, a digital strategist with a heart for innovation and a mind for technology. With a career spanning over 35 years, Chris has left a significant mark on the digital landscapes of TV, film, music, and video games. Through his book, "Customer Transformation," and his consulting work, he's helped organizations worldwide to navigate the complex interplay between technology and customer engagement.

In our engaging conversation, Chris delves deep into what it means to truly place the customer at the center of digital strategies. He challenges the status quo, advocating for a more empathetic approach to innovation, where technology serves to enhance rather than replace human connections.

Key points discussed include:

  • The risk of prioritizing technology over genuine customer needs and how it can lead to disconnection rather than engagement.
  • The importance of empathy in digital strategy, emphasizing the need to understand and address customer challenges genuinely.
  • Innovative approaches to leveraging technology that enhance rather than replace human connections, ensuring digital strategies remain grounded in genuine understanding and empathy.

Listen to the podcast to find out more.

  continue reading

206 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide