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Gabrielle Dolan, How to Create and Share Stories That Stick - InnovaBuzz 453
Manage episode 301684849 series 2436182
Content provided by Dr Jürgen Strauss. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dr Jürgen Strauss or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, I’m really excited to have as my guest, best-selling author and leadership specialist Gabrielle Dolan. Gabrielle is a global thought leader on business storytelling and real communication. She is a highly sought-after keynote speaker and her client list is extensive including the likes of Visa, Amazon, EY, Uber, Accenture, Telstra, Australia Post and the Obama Foundation to name drop a few. She is the best-selling author of 6 books including Real Communication and Stories for Work.
In her latest book, Magnetic Stories: Connect with Customers and Engage Employees with Brand Storytelling, Gabrielle draws upon extensive experience to provide a practical guide to unpacking our brand story to rapidly improve customer and employee loyalty, regardless of size or industry. Packed with tools and case studies, Magnetic Stories shows us how to utilise the power of brand storytelling to captivate our customers and engage our team.
In our discussion, Gabrielle talked to me about:
- Connecting at a human level with authentic brand stories
- The difference between case studies and case stories
- Bringing values to life with stories
Listen to the podcast to learn more.
206 episodes
Share
Manage episode 301684849 series 2436182
Content provided by Dr Jürgen Strauss. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dr Jürgen Strauss or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, I’m really excited to have as my guest, best-selling author and leadership specialist Gabrielle Dolan. Gabrielle is a global thought leader on business storytelling and real communication. She is a highly sought-after keynote speaker and her client list is extensive including the likes of Visa, Amazon, EY, Uber, Accenture, Telstra, Australia Post and the Obama Foundation to name drop a few. She is the best-selling author of 6 books including Real Communication and Stories for Work.
In her latest book, Magnetic Stories: Connect with Customers and Engage Employees with Brand Storytelling, Gabrielle draws upon extensive experience to provide a practical guide to unpacking our brand story to rapidly improve customer and employee loyalty, regardless of size or industry. Packed with tools and case studies, Magnetic Stories shows us how to utilise the power of brand storytelling to captivate our customers and engage our team.
In our discussion, Gabrielle talked to me about:
- Connecting at a human level with authentic brand stories
- The difference between case studies and case stories
- Bringing values to life with stories
Listen to the podcast to learn more.
206 episodes
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Similar to Innova.buzz
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