Mark Stern, The Physical-Digital Connection: Creating Memorable Brand Experiences

Tech Business Im On Entrepreneur Marketing Dr Jürgen Strauss

Content provided by Dr Jürgen Strauss. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dr Jürgen Strauss or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Innova.buzz « »
Mark Stern, The Physical-Digital Connection: Creating Memorable Brand Experiences - Innova.buzz 624

1M ago 57:26

MP3•Episode home

Our guest in this episode is Mark Stern, a visionary entrepreneur who's redefining how brands connect with their customers. As the founder and CEO of Custom Box Agency, Mark merges tangible products with digital marketing to craft memorable and impactful customer experiences. In our engaging conversation, Mark shared his insights on creating deeper brand engagements through sensory experiences.

Key points discussed include:

Intentionality in Physical Branding: Mark emphasizes the importance of moving beyond traditional swag, advocating for tangible products that serve a specific purpose and enhance the brand experience.
Enhancing Digital with Physical Experiences: He discusses how physical elements can complement digital strategies, activating all senses and creating a more immersive experience.
Personalized Customer Journeys: Mark stresses the necessity of understanding and simplifying the customer journey, using personalization to tailor experiences and remove barriers, ensuring a seamless and engaging customer interaction.

Listen to the podcast to find out more.

206 episodes

#Tech #Business #Im On #Entrepreneur #Marketing #Dr Jürgen Strauss