23. The Importance of Strategically Framing Fees
Manage episode 340658629 series 2538515
π€ Thinking about banking as a dry-cleaner shop: no one complains about fees at the dry-cleaners. 01:13
π Bankers failed to show the value of the services they provide to customers. 2:50
π Banking services and word free were used together for years. 3:47
π― How do you drive the story of value to your customers? 05:46
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60 episodes