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Revolutionizing Customer Onboarding: Embracing Digital Transformation in Banking

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Manage episode 400073930 series 2538515
Content provided by Podcasts That Matter and David L. Peterson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Podcasts That Matter and David L. Peterson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Why banks can’t get out of the habit of not using the out-of-branch tools available when they are doing business in the branch? Why is that so hard? Why banks don't value the virtual branch, like the physical branch, and do not enable younger generations to become users of the financial institutions the way they like the best - via digital? These are only some of the questions that financial institutions must work on to get more customers who hold phones in their hands from the age of 2. It is time to innovate!

Notes:
💸 Customer Journey is providing the best insight into your service from a client's point of view. 00:51
📱 Opening account in 15 minutes instead of 25: how about 5 minutes?
🤯 Employees in banks don't use the solutions and services that they make their customers use.03:45
⚠️ Younger generations have expectations about what an online onboarding experience should be: abandonment rates are too high. 05:29
⏸️ Pause in the process is the reason for abandonment: allow electronic transfer to fund accounts. 6:55
⚡ Stop comparing your institution with others but compare yourself with Neobanks.08:12
🤩 How to know if your online experience meets expectations. 08:51

The article used: https://thefinancialbrand.com/news/bank-onboarding/why-banks-need-to-fix-poor-digital-onboarding-experience-147074/

Email David: david@davidpeterson.com

Connect with David: www.linkedin.com/in/dlpspeaks

Learn more about David: www.davidpeterson.com

Consult with David: www.i7strategies.com

Sail with David: www.i7sailing.com

  continue reading

60 episodes

Artwork
iconShare
 
Manage episode 400073930 series 2538515
Content provided by Podcasts That Matter and David L. Peterson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Podcasts That Matter and David L. Peterson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Why banks can’t get out of the habit of not using the out-of-branch tools available when they are doing business in the branch? Why is that so hard? Why banks don't value the virtual branch, like the physical branch, and do not enable younger generations to become users of the financial institutions the way they like the best - via digital? These are only some of the questions that financial institutions must work on to get more customers who hold phones in their hands from the age of 2. It is time to innovate!

Notes:
💸 Customer Journey is providing the best insight into your service from a client's point of view. 00:51
📱 Opening account in 15 minutes instead of 25: how about 5 minutes?
🤯 Employees in banks don't use the solutions and services that they make their customers use.03:45
⚠️ Younger generations have expectations about what an online onboarding experience should be: abandonment rates are too high. 05:29
⏸️ Pause in the process is the reason for abandonment: allow electronic transfer to fund accounts. 6:55
⚡ Stop comparing your institution with others but compare yourself with Neobanks.08:12
🤩 How to know if your online experience meets expectations. 08:51

The article used: https://thefinancialbrand.com/news/bank-onboarding/why-banks-need-to-fix-poor-digital-onboarding-experience-147074/

Email David: david@davidpeterson.com

Connect with David: www.linkedin.com/in/dlpspeaks

Learn more about David: www.davidpeterson.com

Consult with David: www.i7strategies.com

Sail with David: www.i7sailing.com

  continue reading

60 episodes

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