Event Marketing(Cohost Michelle)

Innovative Mindset

Michelle McNabb is a wedding planner. She graduated from Penn State University and focused primarily on wedding planning. She ended up working in corporate America and ultimately developed and managed the marketing division of a nationwide business to business mortgage department with 70 outside sales reps. Her goal was to be an entrepreneur by age 30. She opened Emenee Marketing 'n' Events full time when she was 27 and now at age 30 is taking the steps to scale her business and help other event planners do the same. She helps event exhibitors convert their event marketing spend into a highly profitable investment. The process includes identifying and executing the whole event cycle: strategy, logistics, networking, nurturing, sales and metrics. She focuses primarily on companies that sponsor industry and corporate trade shows looking to maximize their investment for event marketing and help event planners achieve multiple streams of income nationwide & overcome off-season dry spell