It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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EP233: The Future of Analytics and Digital Marketing: Insights From The Elevar Summit
Manage episode 417162376 series 2581854
Content provided by Paul Rogers and James Gurd, Paul Rogers, and James Gurd. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paul Rogers and James Gurd, Paul Rogers, and James Gurd or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this podcast, James interviews Paul and his Vervaunt cofounder and performance marketing practice lead, Josh Duggan.
Both recently attended Elevar's US summit on the future of analytics for ecommerce and digital marketing and in this episode we explore what's relevant to ecommerce teams.
- GA4
- Attribution shifts
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245 episodes
EP233: The Future of Analytics and Digital Marketing: Insights From The Elevar Summit
Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
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Manage episode 417162376 series 2581854
Content provided by Paul Rogers and James Gurd, Paul Rogers, and James Gurd. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paul Rogers and James Gurd, Paul Rogers, and James Gurd or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this podcast, James interviews Paul and his Vervaunt cofounder and performance marketing practice lead, Josh Duggan.
Both recently attended Elevar's US summit on the future of analytics for ecommerce and digital marketing and in this episode we explore what's relevant to ecommerce teams.
- GA4
- Attribution shifts
- Profit
- Data collection
- Creative
- Content
245 episodes
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Similar to Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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…
continue reading
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continue reading
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continue reading
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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