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Pay Attention to Attention Analytics

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Manage episode 273840328 series 2414196
Content provided by Stephen Gnoza and Forbes Councils. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stephen Gnoza and Forbes Councils or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Forbes Business Council member Lisa Bradner, general manager of analytics at Yieldmo, explains how attention analytics goes beyond impressions and click-through rates to provide even more details on the reach and effectiveness of online and mobile advertising.

  continue reading

80 episodes

Artwork
iconShare
 
Manage episode 273840328 series 2414196
Content provided by Stephen Gnoza and Forbes Councils. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stephen Gnoza and Forbes Councils or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Forbes Business Council member Lisa Bradner, general manager of analytics at Yieldmo, explains how attention analytics goes beyond impressions and click-through rates to provide even more details on the reach and effectiveness of online and mobile advertising.

  continue reading

80 episodes

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