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Turn More Browsers Into Buyers With The Buyer Intention Hierarchy & Customer Psychology
Manage episode 347268982 series 3319516
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How do you know when your potential customers are most primed and ready to buy from you? How do you turn total strangers into customers?
We love using the Buyer Intention Hierarchy model to help our clients understand when strangers on the internet are most likely to become buyers of their products.
The hierarchy is an easy way to optimise your marketing (everything from keywords to messaging and offers) to meet browsers where they are in the buying cycle and attract them quickly to your store.
In this episode, we explain the 5 stages of the Buyer Hierarchy and give examples of how you can use this simple model to better communicate with prospects at each of the 5 stages.
As always, drop a comment or hit us up to ask a question or find out how we can help you leverage this inside your business: www.insiteful.com.au
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