Taylan Yildiz On Driving Economics at Google and Humanitarian Efforts in Turkey

Inspired Wisdom Podcast

Musician, New Generation Politician, Global Citizen

Taylan Yildiz, Ph.D. joins us from Istanbul Turkey where he is Deputy Chairman of the Good Party. As Deputy Chair, he is responsible for communications and technology affairs.

Prior to entering into politics, Taylan was at Google in Silicon Valley for 10 years. At Google, he built novel measurement methodologies and managed a team of Ph.D. level statisticians who built these tools for Google and its advertisers.

Taylan was responsible for approving all global 3rd-party advertising research studies paid for by Google. He also led executive level meetings with top global advertisers to build custom and scalable research solutions on media planning, measurement and customer insights.

Taylan discusses the following topics:

1. Turkey. the political environment and what inspired him to leave his 10-year career at Google and return with his family to Turkey.
2. Behavioral Economics: Are there similarities between buying an expensive handbag and voting for or supporting a politician?
3. US Politics and relations with Turkey:

• Insights regarding our current political environment and Turkey’s
• When we in the West think about Turkey, what do you want us to know? (i.e., our similarities or differences?)

Taylan Yildiz, Ph.D. Bio

Taylan is the Deputy Chairman of the Good Party (İYİ Parti), where he is responsible for communications and technology affairs.

Prior to entering into politics, Taylan was at Google in Silicon Valley for 10 years. At Google, he built novel measurement methodologies and managed a team of Ph.D. level statisticians who built these tools for Google and its advertisers.

Taylan was responsible for approving all global 3rd-party advertising research studies paid for by Google. He also led executive level meetings with top global advertisers to build custom and scalable research solutions on media planning, measurement and customer insights.

He is the founder of the industry-leading products DFA Experiments and DFA Brand Insights which have enabled many of the Doubleclick's Fortune 500 advertisers to measure display campaign impact starting from awareness down to site visits and sales. These tools help advertisers precisely measure their return on advertising investment and get actionable insights on how to maximize this ROI. They also help to evaluate the effectiveness of new display advertising technologies such as remarketing, Doubleclick AdExchange, and YouTube Ads. Taylan also managed Google Active GRP, where he holds a patent on the methodology.

Taylan gives regular guest lectures to MBA Students at Stanford Business School. He wrote a case study at Stanford on how display advertising can be measured through experimentation, which was also taught at Chicago Booth School of Business. This case helps the new generation of companies demand the right set of effectiveness metrics from the industry.

Connect with Taylan Yildiz

• Speaker Notes, Bio, and Links on Inspired Wisdom
• Taylan Yildiz website
• Taylan Yildiz, Musician on YouTube

About Cynder Niemela

My mission with the Inspired Wisdom Podcast is to bring together successful entrepreneurs, leaders, and individuals around a global campfire to build a shared understanding of our human community. My goal is to interview people from 100 countries who are working with heart and mind for positive social impact.