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89: Turn A Business With No List Into A Money Making Machine
Archived series ("Inactive feed" status)
When? This feed was archived on September 13, 2019 01:06 (). Last successful fetch was on January 24, 2018 17:33 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 63176056 series 30083
In this episode, Amy Porterfield and I examine how to turn a business that has no list, into a money-making machine.
Due to audience demand, the brilliant Amy Porterfield is back on the show! Find out how by spending less than $10 a day, any entrepreneur can use Facebook to turn his business into a money-making machine!
… And did I mention already that's you only need to spend $10 a day?!
Episode Highlights- Why the livelihood of your business is in your list, and not in your social media strategies
- What to expect from social media this year… and what not to!
- How $10 a day can turn your business into a money-printing machine (and why spend even that!)
- Amy's tried-and-tested 4 step system to supercharge the sales of any business. Whether it's online, or offline!
For the ad:
- The image of an unpublished page post ad should be 1200x627 px. It's also better that you use PNG and not JPG
- Officially, only 20% of your image can consist text. In practice, you can usually get along with up to 25%
- Targeting is what will make or break the campaign.Experiment with it and see what works.
- Make sure that your ad makes it clear that the resource is free!
- Include the benefits of the lead magnet in your ad's text
For the webinar:
- If you're running a webinar, you should know that EVERYONE starts with a small list of attendees and build themselves up!
- Ditch the chat room option until you have at least 100 attendees. Chat room only helps when it's functioning as social proof. Your audience will be none the wiser, and you will sell better without it!
Generally:
- Your lead magnet MUST target your own product, otherwise you're building an irrelevant list!
- A good initial conversion rate from Facebook ad to your list is 10%. (optimal performance is around 50-60%)
- Ideally, you should be paying $1 or less per lead. If you're paying more, play around with your targetting.
- Remember that the most powerful part of the strategy is not the webinar, but the email marketing that comes after it!
- By building a healthy mailing list, you are building a solid lifetime foundation for your business. This is much better than relying on Facebook or Twitter for leads!
- Amy Porterfield's super awesome website & podcast
- Lewis Howes's Ultimate Webinar Marketing Guide
- John Lee Dumas's WebinarOnFire epic webinar training program
- 3 Reasons You Shouldn’t Be Bashful About Selling Your Own Products by Michael Hyatt
- The Facebook official guide to installing the Facebook Power Editor
- This tool is a huge help: Upload your ad's image, and it will tell you if you have too much text. 20 Percent Rule (remember, Facebook only allows 20% of the image to include text!)
If you haven’t already, I would love if you could be awesome and take a minute to leave a quick rating and review of the podcast on iTunes by clicking on the link below. It’s the most amazing way to help the show grow and reach more people!
Leave a review for Meron’s podcast!
Affiliate Disclosure: Please note that some of the links above are affiliate links. There is no additional cost to you, and I will earn a commission if you decide to make a purchase.
105 episodes
89: Turn A Business With No List Into A Money Making Machine
Inspiring Innovation: Creating Freedom Through Successful Entrepreneurship
Archived series ("Inactive feed" status)
When? This feed was archived on September 13, 2019 01:06 (). Last successful fetch was on January 24, 2018 17:33 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 63176056 series 30083
In this episode, Amy Porterfield and I examine how to turn a business that has no list, into a money-making machine.
Due to audience demand, the brilliant Amy Porterfield is back on the show! Find out how by spending less than $10 a day, any entrepreneur can use Facebook to turn his business into a money-making machine!
… And did I mention already that's you only need to spend $10 a day?!
Episode Highlights- Why the livelihood of your business is in your list, and not in your social media strategies
- What to expect from social media this year… and what not to!
- How $10 a day can turn your business into a money-printing machine (and why spend even that!)
- Amy's tried-and-tested 4 step system to supercharge the sales of any business. Whether it's online, or offline!
For the ad:
- The image of an unpublished page post ad should be 1200x627 px. It's also better that you use PNG and not JPG
- Officially, only 20% of your image can consist text. In practice, you can usually get along with up to 25%
- Targeting is what will make or break the campaign.Experiment with it and see what works.
- Make sure that your ad makes it clear that the resource is free!
- Include the benefits of the lead magnet in your ad's text
For the webinar:
- If you're running a webinar, you should know that EVERYONE starts with a small list of attendees and build themselves up!
- Ditch the chat room option until you have at least 100 attendees. Chat room only helps when it's functioning as social proof. Your audience will be none the wiser, and you will sell better without it!
Generally:
- Your lead magnet MUST target your own product, otherwise you're building an irrelevant list!
- A good initial conversion rate from Facebook ad to your list is 10%. (optimal performance is around 50-60%)
- Ideally, you should be paying $1 or less per lead. If you're paying more, play around with your targetting.
- Remember that the most powerful part of the strategy is not the webinar, but the email marketing that comes after it!
- By building a healthy mailing list, you are building a solid lifetime foundation for your business. This is much better than relying on Facebook or Twitter for leads!
- Amy Porterfield's super awesome website & podcast
- Lewis Howes's Ultimate Webinar Marketing Guide
- John Lee Dumas's WebinarOnFire epic webinar training program
- 3 Reasons You Shouldn’t Be Bashful About Selling Your Own Products by Michael Hyatt
- The Facebook official guide to installing the Facebook Power Editor
- This tool is a huge help: Upload your ad's image, and it will tell you if you have too much text. 20 Percent Rule (remember, Facebook only allows 20% of the image to include text!)
If you haven’t already, I would love if you could be awesome and take a minute to leave a quick rating and review of the podcast on iTunes by clicking on the link below. It’s the most amazing way to help the show grow and reach more people!
Leave a review for Meron’s podcast!
Affiliate Disclosure: Please note that some of the links above are affiliate links. There is no additional cost to you, and I will earn a commission if you decide to make a purchase.
105 episodes
All episodes
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