A Data Quality Conversation with Deb Ploskonka and Holly Smith of Cambia Information Group

Intellicast

Thanks for tuning in to this special episode of Intellicast! Today, Brian Lamar and Producer Brian are joined by Chief Data Scientist Deb Ploskonka and Vice President Holly Smith of Cambia Information Group, as well as EMI’s Mary Draper to discuss all things data-quality related!

The episode kicks off with Deb, Holly, and Mary each giving their individual backgrounds and discussing how their careers led them to market research. Their passion for data quality can’t be ignored in each of their introductions. As Brian Lamar says in the episode, if people were awarded doctorates for data quality initiatives, there’d be a lot of them in this podcast!

In the next segment of the interview, Deb, Holly, and Mary give dimension to the problem of fraud in market research. They talk about how no studies are immune to fraud and how fraud goes beyond just bots. In fact, they discuss 5 categories of cheaters and how fraud is always evolving. Deb and Holly also share highlights from a paper they wrote titled, “Defeating Endemic Cheating.” This interview also includes a great discussion of best practices and industry initiatives to increase data quality including the Insights Association’s DII, which Brian, Deb, Holly, and Mary are each a part of.

You’ll want to be taking notes for the final segment of this episode! Each of our guests gives their advice for researchers facing data quality issues. You’re not alone! Hopefully this episode will give you hope and practical solutions to implement in your research.

You can download Defeating Endemic Cheating here.

You can download the DII Toolkit here.

Thanks for listening!

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