EPC: The Good and the Bad

Intellicast

Welcome back to aonther episode of Intellicast! In this episode, Andrew DeCilles joins us to discuss EPC (Earnings Per Click) as a measure of survey health.

They kick off the episode with a recent MRX news update: Zendesk has terminated their intent to acquire Survey Monkey for $4.1 million—the second time Zendesk has shut down an attempt to merge/acquire. In a serendipitous turn of events, Andrew joined us on the previous episode where we announced this acquisition!

The guys then jump into a discussion around EPC. For those listening who don’t have an in-depth understanding of EPC and what it means, don’t worry. We cover what EPC means, what it does, what it might mean for the industry, and more. Brian Lamar, Producer Brian, and Andrew each give their own opinions on EPC from several different standpoints. If you’ve ever had questions about EPC, this is a can’t miss episode!

This is a great discussion on a hot industry topic.

You can read Andrew’s recent blog on EPC here: https://emi-rs.com/2021/12/21/is-epc-good-or-bad/

Thanks for tuning in!

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