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Talking Global Focus Group Day with Ashley Le Blanc of Fieldwork

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Manage episode 424825730 series 2078064
Content provided by EMI Research Solutions. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by EMI Research Solutions or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Welcome back to Intellicast! On today’s episode, we are joined by Ashley Le Blanc, Fieldwork’s Director of Communications, to talk about focus groups and the upcoming Global Focus Group Day on July 9th.

Kicking off the episode, we talk about Ashley’s background. Ashley shares her fascinating journey from a marketing agency to her current role with Fieldwork, expressing her deep passion for the insights industry and its people.

Brian and Ashley then discuss the shift to more in-person research that has taken place over the last couple of years as the pandemic ended. Ashley shares some observations about clients' preference for in-person meetings over online focus groups due to the benefits, such as nonverbals, side conversations, and more.

The conversation then shifts to the upcoming Global Focus Group Day on July 9, 2024. Brian and Ashley discuss the evolution of this event from a week-long celebration to a single day aimed at honoring the industry's pioneers and their impactful contributions. Ashley encourages industry-wide participation through LinkedIn, sharing insights and stories using specific hashtags to engage the community.

Additionally, they address respondent fatigue and the importance of keeping participants engaged and informed about the value of focus groups.

Thanks for tuning in!

Learn more about Global Focus Group Day and find out how to get involved at www.fieldwork.com/global-focus-group-day

Learn more about Fieldwork by visiting their website: www.fieldwork.com

You can connect with Ashley on LinkedIn: https://www.linkedin.com/in/ashleymariahleblanc/

We recently held our webinar, The Sample Landscape's State of the Industry. If you missed it, no problem! You can watch the on-demand version here.

We have released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what's going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/

Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

273 episodes

Artwork
iconShare
 
Manage episode 424825730 series 2078064
Content provided by EMI Research Solutions. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by EMI Research Solutions or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Welcome back to Intellicast! On today’s episode, we are joined by Ashley Le Blanc, Fieldwork’s Director of Communications, to talk about focus groups and the upcoming Global Focus Group Day on July 9th.

Kicking off the episode, we talk about Ashley’s background. Ashley shares her fascinating journey from a marketing agency to her current role with Fieldwork, expressing her deep passion for the insights industry and its people.

Brian and Ashley then discuss the shift to more in-person research that has taken place over the last couple of years as the pandemic ended. Ashley shares some observations about clients' preference for in-person meetings over online focus groups due to the benefits, such as nonverbals, side conversations, and more.

The conversation then shifts to the upcoming Global Focus Group Day on July 9, 2024. Brian and Ashley discuss the evolution of this event from a week-long celebration to a single day aimed at honoring the industry's pioneers and their impactful contributions. Ashley encourages industry-wide participation through LinkedIn, sharing insights and stories using specific hashtags to engage the community.

Additionally, they address respondent fatigue and the importance of keeping participants engaged and informed about the value of focus groups.

Thanks for tuning in!

Learn more about Global Focus Group Day and find out how to get involved at www.fieldwork.com/global-focus-group-day

Learn more about Fieldwork by visiting their website: www.fieldwork.com

You can connect with Ashley on LinkedIn: https://www.linkedin.com/in/ashleymariahleblanc/

We recently held our webinar, The Sample Landscape's State of the Industry. If you missed it, no problem! You can watch the on-demand version here.

We have released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what's going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/

Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

273 episodes

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