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Episode 47: Leveraging Thought Leadership and Podcasts for Authentic B2B Engagement | Mark Colgan
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In this episode of the Interesting B2B Marketers podcast, Steve Goldhaber talks with Mark Colgan, a seasoned B2B sales and marketing professional with 14 years of experience. They delve into Colgan's professional journey from recruiting to co-founding a 20-person PR agency, exploring his hands-on experience in digital marketing and revenue leadership roles.
Colgan reveals his unique approach to leveraging thought leadership to initiate meaningful conversations with potential customers. He discusses how his strategies of interviewing those involved with Series A funding and using the generated content to reach out to companies have resulted in increased engagement and conversions.
Further, they discuss the potential of podcasts as a platform for reaching targeted audiences and fostering genuine relationships, including tips for identifying suitable podcasts and how being a guest can boost business opportunities.
The episode provides a comprehensive look at the evolving landscape of marketing strategies, the importance of understanding your audience, and the value of authenticity in marketing.
Connect with Mark Colgan and Steve Goldhaber on LinkedIn.
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