In the latest episode of the Interesting B2B Marketers Podcast, Steve sits down with Don Polite, a brand transformation executive with vast experience across various industries. Don shares insights from key projects, including rejuvenating a global food company's coffee brand by leveraging consumer insights to appeal to new generations and leading …

In this episode of the Interesting B2B Marketers Podcast, Steve sits down with Akash Pathak, a trailblazer in growth and digital transformation with over two decades of experience. Akash shares riveting narratives from his career, particularly focusing on two transformative case studies. The first one dives into a healthcare firm's innovative appro…

On the latest episode of the Interesting B2B Marketers podcast, Steve sits down with Anthony, Co-Founder & CEO of his recent entrepreneurial venture, Audience Plus, which aims to empower businesses using editorial media and thought leadership to spur growth. They dive into the transformative power of thought leadership and content in shaping market…

In this episode of the Interesting B2B Marketers Podcast, Steve Goldhaber talks to Julie Knight, former CMO at Unit4 and a seasoned B2B marketing veteran. The conversation kicks off with an in-depth look at the challenges and intricacies of rebranding a mid-sized B2B software company. Julie underlines the importance of market research, stakeholder …

In the latest episode of the Interesting B2B Marketers podcast, Steve Goldhaber converses with Pegasystems' digital marketing strategist, Zoe Kazmierski. They delve into the pivotal role of integrating SEO and paid search teams, emphasizing the benefits of a consistent user search experience. Drawing from shared data, they highlight the potential f…

In the latest episode of the Interesting B2B Marketers podcast, Steve sits down with Jeff Swystun, a seasoned marketing consultant with experience ranging from global brands to startups. The two engage in a multifaceted conversation that covers various challenges and strategies in modern marketing, including a case study on a global social network …

In this episode, Steve Goldhaber sits down with Christian Klepp, the co-founder and director of EINBLICK Consulting, to delve into the intricate world of B2B marketing. They kick off the conversation with the complexities of branding in joint ventures, emphasizing the challenges and importance of merging different corporate cultures. The episode al…

In this episode of the Interesting B2B Marketers podcast, Steve Goldhaber is joined by Vanessa Hartung. Vanessa is a seasoned content marketer who has spent her career mastering the intricacies of B2B SaaS marketing. During this conversation, Steve and Vanessa delve into: The creation and strategic value of owned communities for customer engagement…

In the latest episode of the Interesting B2B Marketers podcast, Steve Goldhaber sits down with Vyond's Chief Commercial Officer, Van Diamandakis, to delve into a rich tapestry of experiences spanning his multifaceted career. Their conversation covers intriguing case studies including a large telecommunications company's $1.6 billion venture into th…

Steve Goldhaber welcomes Mark Kilens, an accomplished marketer boasting over 15 years of industry experience, to this episode of the Interesting B2B Marketers podcast. With an impressive career spanning organizations like HubSpot, Drift, and Airmeet, Mark's insights are grounded in extensive practical experience. In this episode, the duo delves int…

In this episode of the Interesting B2B Marketers podcast, Steve Goldhaber talks with Mark Colgan, a seasoned B2B sales and marketing professional with 14 years of experience. They delve into Colgan's professional journey from recruiting to co-founding a 20-person PR agency, exploring his hands-on experience in digital marketing and revenue leadersh…

In this episode of the Interesting B2B Marketers podcast, Steve Goldhaber is joined by Mark Donnigan, a dynamic professional whose career spans across computer science, music, and revenue strategy. Mark's unique blend of technical expertise and marketing savvy offers listeners a rich, multifaceted perspective on the marketing landscape. The convers…

In this episode of the Interesting B2B Marketers podcast, Steve Goldhaber talks with Rowan Tonkin, CMO at Planful. With his international experience, Rowan shares the complexities of executing a company rebrand within a tight timeline, focusing on the necessity of a customer-centric approach and external collaboration. The conversation further expl…

In this episode of the Interesting B2B Marketers podcast, Steve and Jamie Gier, Chief Marketing Officer of DexCare, discussed a variety of topics including building a new category in the healthcare technology industry, humanizing technology for branding purposes, marketing lessons from their past experiences, current changes in marketing and the qu…

In this episode of Interesting B2B Marketers, Steve sits down with Brian Beck, a veteran in the e-commerce field with over 20 years of experience specializing in B2B e-commerce. They discuss the case study of a manufacturer of pneumatic tools managing channel conflict due to numerous unidentified sellers on Amazon, as well as a distributor selling …

In this episode of the Interesting B2B Marketers podcast, Steve sits in with Andy Crestodina, co-founder of Orbit Media Studios. Andy has over 22 years of experience in SEO and website visitor psychology research and shares two case studies on topics such as website redesigns, keyword targeting, user engagement metrics, conversion optimization, con…

In this episode of the Interesting B2B Marketers podcast, Steve and Amy Littleton, President of Stretch PR, discuss the importance of thought leadership in the B2B space and how to use data and research as powerful tools for positioning a company. They also cover leveraging corporate channels on LinkedIn to build a brand, managing client expectatio…

In the latest episode of the Interesting B2B Marketers Podcast, Steve and Barbara Stewart, Founder of Hiya Marketing, both have decades of diverse expertise in advertising, consultancy, marketing, and behavioral science. They discuss a case study on an enterprise productivity platform, the importance of understanding customer feedback, and how to e…

On the latest episode of the Interesting B2B Marketers podcast, Steve and Nate Bagley, Head of Content at Clozd, discuss how to implement a comprehensive win-loss analysis program within an organization. They also cover topics such as creating customer communities, understanding relationships for successful marketing campaigns, using great question…

In the latest episode of the Interesting B2B Marketers podcast, Steve and Ari Capogeannis, Head of Revenue Marketing at Nvidia, discuss the balance between traditional and new marketing approaches focusing on data-driven transformation. They delve into revenue marketing, account-based marketing (ABM), and people-based marketing, as well as the valu…

In this episode of the Interesting B2B Marketers podcast, Steve Goldhaber sits in with Jeff Coyle, co-founder, and chief strategy officer of MarketMuse with 25 years of experience in content strategy, lead generation, and search engine optimization. They discuss how to increase leads for product lines with content strategies, the importance of eval…

This episode of Interesting B2B Marketers Podcast features guest Charlie Riley, Vice President of Marketing for North America at Send, who has extensive experience working with franchise groups and building a local co-marketing co-op. Together, Steve and Charlie discuss various aspects of marketing such as operations optimization, leveraging AI and…

On the latest episode of Interesting B2B Marketers, Steve Goldhaber sits with Joel Harrison, one of the founders of B2B Marketing, an information services organization focused solely on B2B marketers. He discusses two award-winning marketing campaigns, one utilizing AR technology to connect with customers on a social impact level and another that f…

In this episode of the Interesting B2B Marketers podcast, Steve sits in with Katie Robbert, Co-Founder and CEO of Trust Insights, a marketing, analytics, and data agency. Katie discusses the power of natural language, machine learning, and artificial intelligence to unlock insights from customer feedback. They give advice on how businesses can leve…

In this episode of the Interesting B2B Marketers podcast, Chris Freeman, Advisor & EIR at Techstars, Colliers Intl., & Food Foundry, shares his experiences as a tech advisor and startup mentor. Chris discusses a case study about a startup that utilizes technology to impact the lives of the deaf and hard-of-hearing community. The conversation covers…

This episode of the Interesting B2B Marketers podcast features a conversation between Steve Goldhaber and Michael Brenner, an experienced marketer with a 25-year career in sales. In this episode, they discuss how Michael got into marketing and how to create effective content strategies that meet the needs of customers. They also cover topics like e…

In this episode, Steve chats with Bill Macaitis, a seasoned marketing advisor with expertise in capital-efficient growth models. With extensive experience in advising B2B and B2C companies, Bill offers a unique perspective on scaling businesses with limited resources. Their conversation revolves around two key topics: establishing a robust brand id…

In this episode of Interesting B2B Marketers podcast, Courtland Goldengate, Marketing Director at Snowflake, discusses his data-driven approach to the 2007 subprime mortgage crisis, highlighting how he leveraged data insights to identify customers and engineer successful marketing campaigns. Courtland and Steve explore the power of data in gaining …

In this episode of Interesting B2B Marketers Podcast, Steve sits down with Rissa Reddan, Partner and Chief Marketing Officer at West Monroe, to discuss the challenges of rebuilding and dismantling a brand after an acquisition. Rissa shares her personal experience of reviving a company's brand only to see it disappear after a few months, highlightin…

In this episode of Interesting B2B Marketers, Steve chats with John Short, CEO of Compound Growth Marketing, about the challenges of building SMB awareness. John shares his experience in creating a distribution machine for an HR company, focusing on paid acquisition and content. They discuss the limitations of relying solely on data and emphasize u…

In this episode of Interesting B2B Marketers, Steve Goldhaber sits in with Scott Vaughan, Fractional Executive & GTM Advisor to CXOs & Investors at Vaughan Go-to-Market Advisory, discussing the importance of redefining the role of Chief Marketing Officer and how it can have a significant impact on a company's success. Listen as they discuss sales a…

In this episode of the Interesting B2B Marketers, Steve Goldhaber and Priscilla McKinney discuss the value of market research and self-reflection in marketing. Through a case study example about a large facility provider for focus groups, they bring to light how collaboration can help industries boost performance. They then share their own experien…

In this episode of Interesting B2B Marketers, Steve is joined by AJ Wilcox, founder of B2Linked, a company that specializes in LinkedIn ads. AJ discusses an intriguing case study where his company aided a client to scale recruitment efforts by segmenting the audience into micro categories and tailoring messaging for each. AJ and Steve delve into th…

In this episode of Interesting B2B Marketers, host Steve is joined by Amanda Elam, CMO of Bloomreach. Amanda, a dedicated B2B SaaS marketer, brings a wealth of knowledge and passion for technology, data, and creativity to the conversation. She divulges her insights into a successful rebranding campaign she spearheaded for a tech company transitioni…

In the latest episode of the Interesting B2B Marketers podcast, Steve is joined by Tim Hughes, the Co-Founder and CEO of Digital Leadership Associates. With a focus on the integral role of social media in business growth, Hughes shares his wealth of experience and knowledge in the digital world, including insights on artificial intelligence, conten…

In this episode, Steve Goldhaber is joined by Jon Russo and he discusses his extensive experiences in B2B marketing. He then shares a case study about a SaaS company that pivoted to new areas after optimizing technologies and presenting data. They also talk about helping an organization become more strategic with an account-based sales approach, av…

In this episode of the Interesting B2B Marketers podcast, Steve Goldhaber interviews Scott Stockwell, an experienced B2B marketer and consultant with a unique background in retail, management consulting, and brand management. Scott is also the chair of the B2B Council for the Data and Marketing Association and an advocate for a B2B marketing commun…

Steve Goldhaber chats with Brian Macreadie, a B2B marketing pro with 25+ years of experience, about the power of creativity in competitive industries. They share case studies on marketing with limited budgets, the key components of effective marketing, and the significance of bravery and creativity in overcoming industry challenges. For new markete…

In this episode of Interesting B2B Marketers, Steve sat down with Steffen Hedebrandt, Chief Marketing Officer & Co-Founder of Dreamdata. He shares his experience on how defining an ideal customer profile (ICP) and leveraging social selling on LinkedIn can help companies increase their momentum and growth. Steffen also shared his experience with his…

In this episode, Steve interviews Christine Bailey, a B2B marketing expert who shares her experience creating a new market category for a regulatory technology (RegTech) software company. Christine discusses defining a purpose-driven value proposition, conducting research, using color psychology, building a scalable revenue marketing engine, optimi…

Jeremy Shere, Founder & CEO of Connversa Podcasting discussed all things podcasting for businesses. Jeremy shares insights from his experience as a seasoned podcast producer, cautioning that while it may seem easy to get a podcast up and running, there's a lot of work involved. They also discuss the importance of setting goals and how to integrate …

In this episode of the Interesting B2B Marketers podcast, Maneesh Sah, Founder and CMO of Rave Marketing Partners, shares his expertise on effective communications and marketing strategies. Maneesh introduces the "three Cs" model, which focuses on content, capability, and campaigns, and discusses how his company's global leadership team developed t…

In this episode, Stephen Kemish, Founder & CEO of Intermedia Global Ltd., discussed how his company helped a global tech company stand out in various markets by conducting an audit and mapping their content by genre and stage. They discovered that creating more educational content was the best way to sell and market the technology effectively. Step…

Getting your business to take risks and try new things establishes your brand positioning and upscales your content marketing. Join Glenn LaFollette, a content marketer and storyteller for brands, as he discusses the importance of finding a story to activate a brand launch and why effective storytelling is crucial in B2B marketing to create effecti…

Gini Dietrich is a seasoned PR professional who started her career in a traditional PR firm but quickly realized that it wasn't the best way to grow a business. This PR maven is the mastermind behind the PESO Model and has been shaking up the industry for over 17 years. From social media to content creation and paid media, Gini will be sharing her …

Bob Buday is an experienced thought leader and author of the book "Competing on Thought Leadership." With 36 years of experience in the field, Bob is considered one of the pioneers of thought leadership and has been in the profession even before the term was coined. In this episode, you will learn: How unexpected disruptions, such as a power outage…

Steve sits down with Eric Sawitoski, an award-winning creative executive with 20+ years of success devising brand strategies and marketing solutions to increase ROI through digital innovations, experiential marketing, and campaign execution. Eric is the Chief Marketing Officer at WNDR Museum, and a Strategic Advisor at ELAW CREATIVE, and an Advisor…

Clay Stelzer is the founder and CEO of 15Sixty, a company with a mission to help people become better versions of themselves. In this week's episode of the Interesting B2B Marketers podcast, Clay shares his own entrepreneurial journey as well as valuable tips for other aspiring business owners. Get ready to be inspired and learn from one of the mos…

By Steve Goldhaber, Steve Lafontaine

Steve sits down with Ryan Paul Gibson, Founder of Content Lift, which makes use of investigative interviews to help marketing teams find more customers. Their process gives clarity and consensus on why customers are choosing your brand; allowing you to develop fresh messaging, campaign and copy ideas; and overall offer better insights on how to spe…