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Episode 18: Creating a Strong Brand with Color Psychology and Unique Messaging | Christine Bailey
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In this episode, Steve interviews Christine Bailey, a B2B marketing expert who shares her experience creating a new market category for a regulatory technology (RegTech) software company. Christine discusses defining a purpose-driven value proposition, conducting research, using color psychology, building a scalable revenue marketing engine, optimizing websites and lead flow, and creating unique messaging strategies. They also talk about the value of facing challenges to create better opportunities and gain valuable insights into marketing efforts.
Don't forget to check out the episode and join in the conversation by using the hashtag #InterestingB2BMarketersPodcast.
Connect with Christine Bailey and Steve Goldhaber on LinkedIn.
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