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Episode 19: Maximizing LinkedIn with Ideal Customer Profile & Social Selling | Steffen Hedebrandt
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In this episode of Interesting B2B Marketers, Steve sat down with Steffen Hedebrandt, Chief Marketing Officer & Co-Founder of Dreamdata. He shares his experience on how defining an ideal customer profile (ICP) and leveraging social selling on LinkedIn can help companies increase their momentum and growth.
Steffen also shared his experience with his first full-time job in marketing, which involved working with a partner who had created an online marketplace for vintage music instruments. They had 10,000 vintage music instruments listed on their website, and the goal was to get physical shops to upload their products to the website. Steffen's favorite marketing tactic at the time was search engine optimization, as they needed to get their guitars and other vintage instruments to appear at the top of Google search results to attract demand to their website. They managed to grow their organic traffic significantly, but were not able to monetize it effectively, and the company ultimately failed. Steffen learned the importance of connecting marketing tactics to revenue to avoid going bankrupt.
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