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Episode 44: Establishing New Categorization and Humanizing Technology | Jamie Gier
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In this episode of the Interesting B2B Marketers podcast, Steve and Jamie Gier, Chief Marketing Officer of DexCare, discussed a variety of topics including building a new category in the healthcare technology industry, humanizing technology for branding purposes, marketing lessons from their past experiences, current changes in marketing and the qualities they look for in B2B marketers.
They also talked about the importance of establishing a personal board of directors in order to gain insight and feedback from experienced professionals. Their conversation provided valuable insights into the world of B2B marketing.
Connect with Jamie Geier and Steve Goldhaber on LinkedIn.
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