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Episode 43: Managing Channel Conflict & Navigating E-commerce in B2B | Brian Beck
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In this episode of Interesting B2B Marketers, Steve sits down with Brian Beck, a veteran in the e-commerce field with over 20 years of experience specializing in B2B e-commerce.
They discuss the case study of a manufacturer of pneumatic tools managing channel conflict due to numerous unidentified sellers on Amazon, as well as a distributor selling on Amazon, and the benefits and challenges associated with it.
They also talk about Brian’s first marketing job, data-driven decision-making, Amazon's Business in the B2B space, and advice for easing the concerns of those hesitant to initiate an e-commerce initiative.
Connect with Brian Beck and Steve Goldhaber on LinkedIn.
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