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Episode 45: Rebranding Complexities & Marketing Strategies | Rowan Tonkin
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In this episode of the Interesting B2B Marketers podcast, Steve Goldhaber talks with Rowan Tonkin, CMO at Planful. With his international experience, Rowan shares the complexities of executing a company rebrand within a tight timeline, focusing on the necessity of a customer-centric approach and external collaboration. The conversation further explores the strategy behind marketing a data technology platform, highlighting the benefits of account tiering, hyper-personalization, and intent data.
Rowan traces his career journey, emphasizing the advantage of having diverse experience in understanding various business functions. He offers a comparison of marketing in different countries, Australia, the UK, and the US, and advocates for transparency in the marketing sector akin to that in sales teams.
Connect with Rowan Tonkin and Steve Goldhaber on LinkedIn!
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