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Episode 14: Brand Launching Through the Power of Storytelling, Physical Marketing, and Virtual Engagement in B2B | Glenn LaFollette
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Getting your business to take risks and try new things establishes your brand positioning and upscales your content marketing. Join Glenn LaFollette, a content marketer and storyteller for brands, as he discusses the importance of finding a story to activate a brand launch and why effective storytelling is crucial in B2B marketing to create effective and engaging stories that can reach a wider range of audiences across multiple mediums.
Glenn also talks about his first B2B and content job that has helped him shape his marketing career and the valuable lessons he learned during his transition from journalism to marketing. Listen in as he highlights the impacts of Artificial Intelligence (AI), how it provides new opportunities for content creation, and how can it be the new partner of content creators to help them produce better content. Hover that play button now and also find out how you can engage your audience virtually!
Connect with Steve and Glenn on LinkedIn.
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