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Episode 13: The Art of Storytelling and Customer-Centric Marketing with Gini Dietrich, Spin Sucks CEO
Manage episode 355313134 series 3415071
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Gini Dietrich is a seasoned PR professional who started her career in a traditional PR firm but quickly realized that it wasn't the best way to grow a business. This PR maven is the mastermind behind the PESO Model and has been shaking up the industry for over 17 years. From social media to content creation and paid media, Gini will be sharing her insider tips and tricks for combining paid, earned, shared, and owned media to achieve marketing goals.
Whether you're looking to level up your PR strategy or simply want to stay ahead of the curve, this is one episode you won't want to miss! So grab your headphones and let's get ready to learn from the best!
What you’ll learn from this episode:
- The importance of having a balanced approach between vision and data-driven insights to drive results.
- The need for accurate analytics, a data-driven team, and patience to drive long-term results through multi-touch attribution.
- The importance of knowing your target audience. Find out how having a clear understanding of your audience's interests can lead to more effective content creation.
- Discover the significance of having a robust data and analytics system in place to measure your marketing efforts and drive results.
- Learn how testing and iterating different types of content can help you determine what resonates best with your target audience.
- Explore the importance of having a team of experts and the right resources to craft compelling content that your audience will love.
- Learn about the shift in marketing from sales enablement to storytelling and how to align with the values and culture of your target audience.
- Discover the importance of moving from a self-centric approach to a customer-centric approach and how content creation can be used to articulate your company's values while also addressing the pain points and issues of your audience.
Tune in to this episode to learn how to shift from sales enablement to storytelling and align with your target audience's values and culture. Steve and Gini explore the benefits of a customer-centric approach and how to create content that addresses their pain points and needs. Join them for an informative and entertaining journey toward a more impactful marketing strategy!
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