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Episode 36: Optimizing B2B Marketing Operations: AI, Automation & Building Customer Relationships | Charlie Riley
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This episode of Interesting B2B Marketers Podcast features guest Charlie Riley, Vice President of Marketing for North America at Send, who has extensive experience working with franchise groups and building a local co-marketing co-op.
Together, Steve and Charlie discuss various aspects of marketing such as operations optimization, leveraging AI and automation tools for efficiency, and the importance of internal education and communication. They explore topics like community-led sales and marketing, building relationships with customers, asynchronous methods for meetings, understanding product offerings, and balancing between automation tools and human touch in marketing.
This episode provides useful advice for marketers on effective communication and operations optimization to maximize their efforts in the B2B space.
Connect with Charlie Riley and Steve Goldhaber on LinkedIn.
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