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Episode 35: Driving Innovation in B2B Marketing: AR, AI, & CX Insights | Joel Harrison
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On the latest episode of Interesting B2B Marketers, Steve Goldhaber sits with Joel Harrison, one of the founders of B2B Marketing, an information services organization focused solely on B2B marketers.
He discusses two award-winning marketing campaigns, one utilizing AR technology to connect with customers on a social impact level and another that focused on customer experience using a book club. They also delve into the evolution of marketing and how AI is changing its role in content creation.
Lastly, Steve and Joel emphasize the need to stay creatively curious and continuously learn in this field as well as the value of humility for successful marketing endeavors.
Tune in for insight into how agencies have adapted over time, how creativity is important in marketing, and how technology has impacted customer expectations.
#marketing #b2b #b2bmarketing #marketingtips #interestingb2bmarketers
Connect with Joel Harrison and Steve Goldhaber on LinkedIn.
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