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Episode 11: Scaling a Customer-Led Organization with Eric Sawitoski
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Steve sits down with Eric Sawitoski, an award-winning creative executive with 20+ years of success devising brand strategies and marketing solutions to increase ROI through digital innovations, experiential marketing, and campaign execution.
Eric is the Chief Marketing Officer at WNDR Museum, and a Strategic Advisor at ELAW CREATIVE, and an Advisory Committee Member at Workvana.
Listen in as Eric talks about his experience doing marketing in the pre-internet era and the timeless principles which he found apply to today’s market. He speaks on the difference between reactive marketing (“order-takers”) and proactive marketing (problem-solving which contributes to the bottom line).
Eric and Steve give their thoughts on maintaining a customer-led business no matter the size of the organization. “You don’t build brands for yourself,” explains Steve. Rather, you build it for the customer, and that customer needs to be the one making those big decisions.
Eric closes the conversation by inviting us to ask ourselves: “How are you focusing on your customer so that your offering aligns with what the opportunity spend is? If you don’t have insight into that, you’re throwing spaghetti at the wall to see what sticks.”
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