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Episode 26: The Value of Market Research & Self-Reflection in B2B Marketing | Priscilla McKinney
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In this episode of the Interesting B2B Marketers, Steve Goldhaber and Priscilla McKinney discuss the value of market research and self-reflection in marketing. Through a case study example about a large facility provider for focus groups, they bring to light how collaboration can help industries boost performance.
They then share their own experiences from their first jobs in marketing and how it has influenced their approach. They also talk about the use of market research as an insurance policy, the importance of using it to learn instead of just validating, reverse mentorship, and the need to prepare and respect audiences.
All these topics are vital for successful B2B marketing research. Lastly, they emphasize the need to constantly learn and network in order to stay ahead of trends.
Connect with Priscilla McKinney and Steve Goldhaber on LinkedIn.
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