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Episode 40: Challenging Assumptions and Understanding the Customer Journey | Barbara Stewart
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In the latest episode of the Interesting B2B Marketers Podcast, Steve and Barbara Stewart, Founder of Hiya Marketing, both have decades of diverse expertise in advertising, consultancy, marketing, and behavioral science.
They discuss a case study on an enterprise productivity platform, the importance of understanding customer feedback, and how to evolve solutions based on user behavior and insights. Other topics include the challenges of advertising and promotion, simplifying complex problems, asking questions and challenging assumptions, and how to stay focused on understanding and connecting with target audiences.
Tune in for a lively discussion full of valuable insights into the world of B2B marketing!
Connect with Barbara Stewart and Steve Goldhaber on LinkedIn.
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