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Episode 50: Marriage of Creativity & Audience Psychology in Marketing | Vanessa Hartung
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In this episode of the Interesting B2B Marketers podcast, Steve Goldhaber is joined by Vanessa Hartung. Vanessa is a seasoned content marketer who has spent her career mastering the intricacies of B2B SaaS marketing.
During this conversation, Steve and Vanessa delve into:
- The creation and strategic value of owned communities for customer engagement and insight collection
- The journey from rented to owned social channels, including strategies, challenges, and outcomes
- Lessons from a range of marketing case studies, including a failed brand awareness campaign and a successful website rebrand
- Vanessa's entry into the marketing field and her unique approach of marrying creativity with a deep understanding of audience psychology
- Strategies for gaining deep insights into customers' minds, like leveraging sales call recordings and in-person events
- Vanessa's invaluable career lessons, such as the importance of visible work tracking and the power of confidently sharing expert opinions
Connect with Vanessa Hartung and Steve Goldhaber on LinkedIn to continue the conversation and gain further insights.
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