))
Episode 51: Branding, Gamification, and the Art of Effective Communication | Christian Klepp
Manage episode 377919314 series 3415071
Content provided by Steve Goldhaber. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Goldhaber or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, Steve Goldhaber sits down with Christian Klepp, the co-founder and director of EINBLICK Consulting, to delve into the intricate world of B2B marketing. They kick off the conversation with the complexities of branding in joint ventures, emphasizing the challenges and importance of merging different corporate cultures.
The episode also explores a successful case study where gamification was used to engage engineers, resulting in high engagement and lead generation. Another highlight is the turnaround story of a global adhesives company that revamped its internal communications strategy, achieving improved readership and engagement.
Both seasoned marketers share personal anecdotes from their careers, discussing highs and lows, including the importance of aligning on objectives and being open to external feedback. Christian offers valuable advice for emerging marketers, cautioning against the pitfalls of being a people-pleaser.
Whether you're new to the field or a seasoned marketer, this episode is packed with insights and practical tips that are not to be missed.
Connect with Christian Klepp and Steve Goldhaber on LinkedIn.
57 episodes
Share
