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Episode 38: Data-Driven Transformation to Unlock Revenue Growth| Ari Capogeannis
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In the latest episode of the Interesting B2B Marketers podcast, Steve and Ari Capogeannis, Head of Revenue Marketing at Nvidia, discuss the balance between traditional and new marketing approaches focusing on data-driven transformation.
They delve into revenue marketing, account-based marketing (ABM), and people-based marketing, as well as the value of customer relationships and cultivating data for personalized experiences. They also share their insights on vendor lock-in marketing technology stacks, the complexity of B2B marketing, account journey analysis, decision-making units, exploratory data work, and actionable insights from data rather than relying on single points. Finally, Ari reflects on his first job in marketing and offers advice for marketing teams looking to identify the best strategies for revenue growth.
Tune into the latest episode of the Interesting B2B Marketers podcast to hear Steve and Ari's conversation about data-driven transformation and the importance of aligning with other departments for a holistic approach to ROI.
Connect with Ari Capogeannis and Steve Goldhaber on LinkedIn.
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