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How To Set Up A B2C Sales Funnel
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This month I went over Alan Frei's advice on B2C Sales Funnels on the Swisspreneur podcast. Since I've never really done it myself (at least not on a big scale), it's nice to rely on the expertise of a B2C veteran! "Website traffic", "conversion rate", "lifetime value"... these are all terms that should become part of your daily vocabulary if you really want to kick off your customer retention rate.
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