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Tis the Season for Gift Cards

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Manage episode 386391936 series 2095437
Content provided by Innovative Payments Association. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Innovative Payments Association or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Gift cards are expected to make up a larger part of holiday shopping budgets, according to new research from Blackhawk Network. In this episode, Jay Jaffin, chief marketing officer at Blackhawk, discusses the expected growth in gift card purchases, why cards benefit merchants and shoppers, and how banks and other companies can make use of the trend.

This podcast was recorded on November 6, 2023. Things may have changed by the time you hear it.

  continue reading

102 episodes

Artwork
iconShare
 
Manage episode 386391936 series 2095437
Content provided by Innovative Payments Association. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Innovative Payments Association or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Gift cards are expected to make up a larger part of holiday shopping budgets, according to new research from Blackhawk Network. In this episode, Jay Jaffin, chief marketing officer at Blackhawk, discusses the expected growth in gift card purchases, why cards benefit merchants and shoppers, and how banks and other companies can make use of the trend.

This podcast was recorded on November 6, 2023. Things may have changed by the time you hear it.

  continue reading

102 episodes

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