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EffWorks Global 2023: AI - Brand destroyer or brand builder?
Manage episode 386271138 series 1047373
Content provided by IPA Podcast and Institute of Practitioners in Advertising (IPA). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IPA Podcast and Institute of Practitioners in Advertising (IPA) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
At EffWorks Global 2023, IPA President Josh Krichefksi hosts a debate on AI – is it a brand builder or a brand destroyer? Arguing that AI builds brands are Simon Carr, Chief Strategy Officer at Hearts & Science and Ben Edwards, Strategy Director, the7stars. Taking the stance that AI has the potential to destroy brands we have Marcos Angelides, Chief Strategy and Innovation Officer at Spark Foundry and Anna Legros, Strategy Directo at Ogilvy.
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73 episodes
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Manage episode 386271138 series 1047373
Content provided by IPA Podcast and Institute of Practitioners in Advertising (IPA). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IPA Podcast and Institute of Practitioners in Advertising (IPA) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
At EffWorks Global 2023, IPA President Josh Krichefksi hosts a debate on AI – is it a brand builder or a brand destroyer? Arguing that AI builds brands are Simon Carr, Chief Strategy Officer at Hearts & Science and Ben Edwards, Strategy Director, the7stars. Taking the stance that AI has the potential to destroy brands we have Marcos Angelides, Chief Strategy and Innovation Officer at Spark Foundry and Anna Legros, Strategy Directo at Ogilvy.
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73 episodes
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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