Best Institute Of Practitioners In Advertising Ipa Podcasts (2024)

1
The Effectiveness Files: ITV 43:28

7d ago43:28

43:28

Dame Carolyn McCall joins the IPA Effectiveness Podcast to discuss her career spanning The Guardian, EasyJet and ITV; transforming the ITV brand to compete with the streaming services; and collaborating with advertisers to create great content for viewers.By Institute of Practitioners in Advertising (IPA)

1
AdTalk with Paul Bainsfair: Finding a Rembrandt in the attic 23:07

21d ago23:07

23:07

In a special episode of the AdTalk podcast, IPA Director General Paul Bainsfair is joined by Tom Knox, Chairman of MullenLowe and the Chair of the Board of Trustees of the History of Advertising Trust (HAT). They explore HAT’s new archive service, Brand Archaeology, and how it can not only preserve advertising’s history for future generations but a…

1
New Business Diaries: Tobi Asare and Andy Freeman 20:24

29d ago20:24

20:24

In this episode of the IPA New Business Diaries podcast, Tobi Asare, Managing Partner Head of Growth at OMD UK is joined by Andy Freeman, Group Brand and Marketing Director at Centrica, British Gas.They explore all things pitching, new business and building strong client/agency relationships.By Institute of Practitioners in Advertising (IPA)

1
IPA On...The devaluation of the arts 36:19

1M ago36:19

36:19

Fold7's Hannah March and Dave Billing join the IPA On... Podcast alongside Nicky Goulder, CEO of Create to explore how to encourage the next generation to embrace creativity and how they've partnered to create 'Foxes don't paint' an illustrated children's book to do exactly that.By Institute of Practitioners in Advertising (IPA)

1
The Effectiveness Files: The Guardian 45:26

2M ago45:26

45:26

Anna Bateson, CEO of Guardian Media Group joins the IPA Effectiveness Files to talk about her role as the caretaker of an iconic media brand, The Guardian's proposition for advertisers, and what the future holds.By Institute of Practitioners in Advertising (IPA)

1
The Effectiveness Files: Lucky Saint 50:49

4M ago50:49

50:49

Luke Boase, Founder of Lucky Saint joins The Effectiveness Files with Laurence Green to talk about building a beer, a business and a brand.They explore the origins of the company, the secrets to Lucky Saint's marketing success and the role that advertising plays.By Institute of Practitioners in Advertising (IPA)

1
IPA On... Mental health and wellbeing 28:38

4M ago28:38

28:38

In a special episode of the IPA On Podcast, IPA President Josh Krichefski is joined by Avelon Thompson, Head of DEI at EssenceMediacom and Ewen MacPherson Group Chief People Officer at Havas UK.Together, they explore what companies can do to support the wellbeing of their employees, how EssenceMediacom and Havas' policies are benefiting their staff…

1
The Effectiveness Files: RSPCA 44:58

4M ago44:58

44:58

In this episode of The Effectiveness Files, IPA Director of Effectiveness Laurence Green is joined by Chris Sherwood, Chief Executive of the RSPCA. Together they explore the RSCPA's first rebrand in 50 years, the strategy behind it and the challenges they faced along the way.By Institute of Practitioners in Advertising (IPA)

1
The Effectiveness Files: Tony's Chocolonely 47:36

5M ago47:36

47:36

In this debut episode of The Effectiveness Files, IPA Director of Effectiveness Laurence Green is joined by Douglas Lamont, CEO at Tony’s Chocolonely. They explore the history of Tony’s (and Tony), the importance of creativity in an impact business and how the brand has grown without relying on traditional advertising.…

1
New Business Diaries: Ellie Olliff and Chris Kemp 34:50

5M ago34:50

34:50

In this episode of IPA New Business Diaries, Ellie Olliff, New Business Director at BBH is joined by Chris Kemp, CEO of The Ingenuity Group, including The Future Factory, Reg&Co and Ingenuity. Ellie and Chris explore winning in new business, what clients actually want from agencies and the different ways they can stand out.…

1
The state of play: Trans representation 24:42

5M ago24:42

24:42

Michael Brown, Managing Partner, Head of Insight & Research, UK & EMEA, UM Worldwide and Danielle St James, Chief Executive of Not A Phase join the IPA Talent & Diversity Conference 2024 to explore trans representation, why it is important and what advertisers and media can do.By Institute of Practitioners in Advertising (IPA)

1
How I Became: The next evolution of leadership 34:30

5M ago34:30

34:30

Nishma Patel Robb, Former Senior Director, Marketing, Google UK and President, WACL and HAT hosts a conversation with Charles Parkinson and Ashley Samuels-Mckenzie, Co-Hosts of How I Became Podcast at the IPA Talent & Diversity Conference.In this session, Nishma, Charles and Ashley explore what they've learned from interviewing business leaders, an…

1
Wellbeing in the workplace 19:53

5M ago19:53

19:53

Daniele Fiandaca, Founder, Token Man Consulting and Barbara Jeffery, Co-Leader of Employee Health, McKinsey & Company Health Institute and Partner, McKinsey & Company sit down at the IPA Talent & Diversity Conference 2024 to explore wellbeing in the workplace, what the stats say about it and what we can do to improve it.…

1
The power of partnerships and progressive portrayals 33:40

5M ago33:40

33:40

Harjot Singh, Global Chief Strategy Officer at McCann Worldgroup chairs a panel at the IPA Talent & Diversity Conference 2024 exploring partnerships and progressive portrayals. Harjot is joined by Pranay Chandra, Head of Whiskey, Diageo, Sara Denby, Head of the Unstereotype Alliance Secretariat, UN Women UK and Sabrina Godden-Tuma, Global Creative …

1
New Business Diaries: Christi Tronetti and Kristy McCready 39:25

7M ago39:25

39:25

In this episode of the IPA New Business Diaries podcast, M&C Saatchi's Christi Tronetti is joined by Kristy McCready, former Global Director of PR, Media & Marketing Services at Walgreens Boots Alliance and HomeServe Director of Marketing Communications. They explore a marketer's perspective on pitching, agency new business, relationships with proc…

1
IPA On... Female leadership and gender equality 34:51

7M ago34:51

34:51

McCann London CEO, Polly McMorrow, and Communications Director Clementine Cuthbertson join the IPA On... Podcast to discuss female leadership and gender equality at C-Suite level.They explore Polly's drive to build a culture of fearlessness, and how that leads to a culture in which creativity can thrive. They also delve into the Gender Pain Gap, by…

1
IPA On… Community Matters 36:26

8M ago36:26

36:26

David Adamson, Deputy Head of Strategy at The&Partnership, and Russ Groombridge, Vice President Data Analytics at RAPP, join the IPA On... podcast to discuss workplace communities and employee resource groups (ERGs), their importance and the impact that they can have internally and within the work itself.David founded WPP Unite, the company's LGBTQ…

1
IPA On... Family related leave and returning to work 43:37

9M ago43:37

43:37

A discussion between Serhat Ekinci and Simone Marquis, where they invite us to reflect on the value we place on bringing up children, and how this is mirrored in parental leave. They honestly discuss their own experiences of parental leave and the impact it has had on bonding with their children, and their work, as well as the need for greater tran…

1
IPA On... Representation Matters 43:34

11M ago43:34

43:34

Why is authentic representation in media and advertising so important?In a special live recording of the IPA On... podcast, Yelena Gaufman, Strategy Partner at Fold7, Laura Pirkis, Head of Strategy at FCB London and Jessica Tamsedge, UK CEO at Dentsu Creative explore all.By Institute of Practitioners in Advertising (IPA)

1
IPA On... the iList 32:36

11M ago32:36

32:36

What is the IPA iList and what is it like as a nominee and as a judge? UM London's Michael Brown joins the IPA On... podcast to talk about his experience being named on the inaugural iList in 2020, judging in 2022 and why you should nominate yourself or anyone you know striving to make adland a better place for 2024.Nominations are open until Janua…

1
EffWorks Global 2023: AI - Brand destroyer or brand builder? 22:33

12M ago22:33

22:33

At EffWorks Global 2023, IPA President Josh Krichefksi hosts a debate on AI – is it a brand builder or a brand destroyer? Arguing that AI builds brands are Simon Carr, Chief Strategy Officer at Hearts & Science and Ben Edwards, Strategy Director, the7stars. Taking the stance that AI has the potential to destroy brands we have Marcos Angelides, Chie…

1
EffWorks Global 2023: Econometrics and the c-suite 25:44

12M ago25:44

25:44

BBH's Karen Martin discusses the new IPA publication ‘Econometrics & the C-Suite’ with Ross Farquhar, Marketing Director of Little Moons, and David Grainger, Media strategist and author of the publication at EffWorks Global 2023.By Institute of Practitioners in Advertising (IPA)

1
EffWorks Global 2023: Retail media and social commerce 30:20

12M ago30:20

30:20

At EffWorks Global 2023, Unilever's Pawan Kumar Marella, WARC's David Tiltman and The Goat Agency's Nilam Atodaria discuss the predicted growth in retail media advertising spend, and the challenge and opportunity this presents brands and agencies.By Institute of Practitioners in Advertising (IPA)

1
EffWorks Global 2023: The long and the short of it, 10 years on 33:14

12M ago33:14

33:14

Godfathers of effectiveness Les Binet and Peter Field talk to Alison Hoad, CSO at Publicis Poke at EffWorks Global 2023 about the seminal publication 'The Long and the Short of it' ten years on.By Institute of Practitioners in Advertising (IPA)

1
EffWorks Global 2023: Mark Read and Claire Beale 28:04

12M ago28:04

28:04

Mark Read, CEO of WPP is interviewed by Claire Beale, Co-founder of Creative Salon at EffWorks Global 2023 on the current and future challenges at the world’s biggest marketing services group.By Institute of Practitioners in Advertising (IPA)

1
New Business Diaries: Oli Richards and Nick Elliott 39:56

12M ago39:56

39:56

Oli Richards, CMO at The Beyond Collective is joined by Founder of Booster Consulting, Nick Elliott to discuss the perennial hot topic in the New Business world, pitching. They explore how the process has changed over the years, the keys to client-agency relations, the Pitch Positive Pledge, and more.…

1
AdTalk with Paul Bainsfair: Ros Atkins 40:29

1y ago40:29

40:29

The nation's 'Explainer-in-Chief' BBC presenter and journalist Ros Atkins joins the AdTalk Podcast for a discussion about his career, new book 'The Art of Explanation', and what the advertising industry can learn about communicating in a clear, concise, and consumable way.By Institute of Practitioners in Advertising (IPA)

1
IPA On… Breaking taboos with Kit Altin and Vicky Janaway 31:42

1y ago31:42

31:42

This podcast looks at how adverts can help break taboos and normalise the conversations surrounding perceived shameful or embarrassing topics, through the lens of The Gate’s award winning campaigns on Anusol, bum’s the word, a cream for piles and Replens, sex never get’s old, a moisturising cream for dry vaginas.Kit and Vicky discuss bums among oth…

1
New Business Diaries: Ishan Chatterjee and Anna Vogt 21:16

1y ago21:16

21:16

Ishan Chatterjee, Head of Growth at VMLY&R is joined by Anna Vogt, co-author of The Rebuilders, and Chief Strategy Officer at VMLY&R to discuss how to turn setbacks into comebacks in the world of new business, learning from the experience and using it as a building block for future success.By Institute of Practitioners in Advertising (IPA)

1
IPA On...Body Positivity And Representation 26:13

1y ago26:13

26:13

A special IPA On episode for Breast Cancer Awareness Month. Hannah March interviews Yelena Gaufman, both from Fold7, on the need for body positivity in advertising and the detrimental effects that a lack of representation in advertising can have on people’s physical and mental well-being. Their work on the Coppafeel! campaign gives them a particula…

1
IPA On... Ageism With Kate Bruges And Ayesha Walawalkar 34:50

1y ago34:50

34:50

Ayesha Walawalkar and Kate Bruges discuss the representation of over 55’s in advertising, from the perspective of employees within agencies as well as the representation in adverts. Despite the growing shift towards an ageing workforce, this trend isn’t reflected in the advertising industry with the average age of employees reduced from 34.6 years …

1
IPA On... Tokenism 33:51

1y ago33:51

33:51

This episode of IPA On… delves into the critical topic of avoiding tokenism in the advertising industry. Our expert guests, Matthew Chew, EssenceMediacom and Matt Foster, Ogilvy, unpack the complex issue of tokenism in advertising, exploring the ways the industry can create inclusive, meaningful, and impactful change both on and off-screen.Episode …

1
IPA Business Growth Conference 2023: The killer robots are onto us 46:21

1y ago46:21

46:21

AI has the potential to usher in a new wave of creative innovation, yet it also threatens jobs and the very agency model. Agencies that use AI effectively will have a competitive edge over those that don’t. But what actually is AI? What can and can’t it do? And how can agency leaders get started with AI?…

1
IPA Business Growth Conference 2023: ESG as a driver of growth 31:53

1y ago31:53

31:53

What’s the commercial imperative for agencies to do more than have good intention when it comes to ESG. Are we as an industry doing enough, quickly enough? How should agency leaders navigate the risks and opportunities? What practical steps do agencies need to take in the short medium and long term?By Institute of Practitioners in Advertising (IPA)

1
IPA Business Growth Conference 2023: Shift Happens 35:53

1y ago35:53

35:53

An in-depth discussion about a new report into how in-housing has evolved and where the opportunities lie for agencies.Download the full report: ipa.co.uk/knowledge/publicatio…ports/shift-happens/By Institute of Practitioners in Advertising (IPA)

1
IPA On... Reframing Entry Level Talent 21:20

1+ y ago21:20

21:20

Head of People Strategy Lara Poole and CMO Jess Gibb at St Luke’s, join the IPA On Podcast to discuss how to attract new talent into our industry.By Institute of Practitioners in Advertising (IPA)

1
New Business Diaries: Oli Richards and Jane Austin 25:17

1+ y ago25:17

25:17

Oli Richards, CMO at The Beyond Collective is joined by the Founder of Persuasion Communications, Jane Austin, in this episode of IPA New Business Diaries. Oli and Jane discuss her career, why the industry should rethink the way they view PR and agencies should be devoting time to it.By Institute of Practitioners in Advertising (IPA)

1
AdTalk with Paul Bainsfair: Mark Denton 38:57

1+ y ago38:57

38:57

One of the most awarded creatives in the world, Mark Denton joins Paul Bainsfair to talk about his route into advertising, his extensive career, the decision to become an intern in his 60s and what has changed about the industry over the years.By Institute of Practitioners in Advertising (IPA)

1
IPA On... Classism with Lee Mabey and Lisa Thompson 38:29

1+ y ago38:29

38:29

Wavemaker’s Lisa Thompson and dentsu X’s Lee Mabey join the IPA On podcast to discuss social mobility and classism in advertising and whether agencies are doing enough to combat it internally and in the ads themselves.For more on Common People: https://commonpeople.substack.com/For Lee's speech about Classism: https://youtu.be/8E5SF6JnKhE…

1
New Business Diaries: Nagmeh Taheri and Fergus Waddell 26:56

1+ y ago26:56

26:56

Nagmeh Taheri, Chief Business Development Officer at Publicis Media is joined by Fergus Waddell, Head of Growth at Saatchi & Saatchi London to discuss his move from account management into new business, the Pitch Positive Pledge and the increasing importance of effectiveness, efficiencies and numbers in media pitches.…

1
AdTalk with Paul Bainsfair: IPA President Josh Krichefski 34:41

1+ y ago34:41

34:41

IPA President Josh Krichefski joins Paul Bainsfair to discuss the inspiration behind his People First agenda, and some of the biggest issues facing our industry today.By Institute of Practitioners in Advertising (IPA)

1
New Business Diaries: Pedro Martins and Richard Huntington 1:16:29

1+ y ago1:16:29

1:16:29

IPA New Business Group co-Chair Pedro Martins is joined by Saatchi & Saatchi London CSO Richard Huntington for a discussion about his route into advertising, all things pitching and new business and Richard's mental health journey.By Institute of Practitioners in Advertising (IPA)

1
IPA On...Menopause With Heather Jackson and Kelly Knight 29:29

1+ y ago29:29

29:29

Heather Jackson is Co-founder at GenM, an organisation that empowers brands to take menopause seriously and to use their platforms to normalise the conversation. In this conversation about why menopause is simultaneously a gender, medical, workplace and governmental issue we are also joined by AMV BBDO's Chief Diversity Officer and HR Director, Kel…

1
New Business Diaries: Laura Vipond and Julian Douglas 35:20

1+ y ago35:20

35:20

Laura Vipond, Chief Growth Officer at Ogilvy UK is joined by former IPA President Julian Douglas to talk about all things pitching and new business, including last year’s launch of the Pitch Positive Pledge and what it means for our industry moving forward.By Institute of Practitioners in Advertising (IPA)

1
IPA On...The 4 Day Week with Charlotte Lockhart 35:59

1+ y ago35:59

35:59

Charlotte Lockhart is the Chief Executive Officer and Founder of the 4 Day Week Campaign. She works to promote the benefits of a productivity-focused and reduced-hour workplace internationally. Through this, she is on the board of the Wellbeing Research Centre at Oxford University and the advisory boards of US and Irish campaigns for the four-day w…

1
AdTalk with Paul Bainsfair: Remembering Jeremy Bullmore 39:41

2y ago39:41

39:41

Following the recent passing of "adland's greatest philosopher", the great Jeremy Bullmore, IPA Director General Paul Bainsfair sat down with Caroline Marshall, William Eccelshare and Amelia Torode to discuss Jeremy's groundbreaking work, impact on our industry and lasting legacy. For an archive of Jeremy's work visit bestofbullmore.com…

1
New Business Diaries: Julia Franks and Larissa Vince 37:54

2y ago37:54

37:54

In this episode of IPA New Business Diaries, Julia Franks, Groupe Growth Director at Publicis Groupe UK is joined by Now Advertising CEO Larissa Vince to discuss her journey in the industry, work life balance and the stress of pitching remotely.By Institute of Practitioners in Advertising (IPA)

1
New Business Diaries: Pedro Martins and Nick Baughan 40:14

2y ago40:14

40:14

In this episode of IPA New Business Diaries, IPA New Business Group Co-Chair Total Media's Pedro Martins is joined by Nick Baughan on his journey from running agencies to joining Facebook UK as Director of Agencies.By Institute of Practitioners in Advertising (IPA)

1
New Business Diaries: Pedro Martins and Martin Jones 42:11

2y ago42:11

42:11

In this episode of IPA New Business Diaries, IPA New Business Group Co-Chair Total Media's Pedro Martins and AAR Managing Partner Martin Jones discuss the good, the bad and the ugly of pitching and look at what the future of the pitch looks like.By Institute of Practitioners in Advertising (IPA)

1
New Business Diaries: Jemima Monies and Sarah Golding 16:35

2y ago16:35

16:35

In this episode of IPA New Business Diaries, Sarah Golding, CEO of The&Partnership and President of the IPA about her rise to the top and her thoughts on New Business.By Institute of Practitioners in Advertising (IPA)

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