It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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Manage episode 380151990 series 1047373
Content provided by IPA Podcast and Institute of Practitioners in Advertising (IPA). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IPA Podcast and Institute of Practitioners in Advertising (IPA) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Manage episode 380151990 series 1047373
Content provided by IPA Podcast and Institute of Practitioners in Advertising (IPA). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IPA Podcast and Institute of Practitioners in Advertising (IPA) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Ishan Chatterjee, Head of Growth at VMLY&R is joined by Anna Vogt, co-author of The Rebuilders, and Chief Strategy Officer at VMLY&R to discuss how to turn setbacks into comebacks in the world of new business, learning from the experience and using it as a building block for future success.
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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