Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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IPA On… Breaking taboos with Kit Altin and Vicky Janaway
MP3•Episode home
Manage episode 381609358 series 1047373
Content provided by IPA Podcast and Institute of Practitioners in Advertising (IPA). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IPA Podcast and Institute of Practitioners in Advertising (IPA) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This podcast looks at how adverts can help break taboos and normalise the conversations surrounding perceived shameful or embarrassing topics, through the lens of The Gate’s award winning campaigns on Anusol, bum’s the word, a cream for piles and Replens, sex never get’s old, a moisturising cream for dry vaginas. Kit and Vicky discuss bums among other matters, including: • Dissect their adverts on Anusol and Replens • How British humour is the best way to break taboo topics, as the British are leaders in toilet humour • How the Anusol campaign aims to educate by giving a diagnosis as well as removing the shame • Don’t treat the female body as a problem to be solved • The importance of adverts on behavioural change, but also not to exaggerate their impact – the issue with purpose washing • Don’t slip into stereotypes
…
continue reading
73 episodes
MP3•Episode home
Manage episode 381609358 series 1047373
Content provided by IPA Podcast and Institute of Practitioners in Advertising (IPA). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IPA Podcast and Institute of Practitioners in Advertising (IPA) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This podcast looks at how adverts can help break taboos and normalise the conversations surrounding perceived shameful or embarrassing topics, through the lens of The Gate’s award winning campaigns on Anusol, bum’s the word, a cream for piles and Replens, sex never get’s old, a moisturising cream for dry vaginas. Kit and Vicky discuss bums among other matters, including: • Dissect their adverts on Anusol and Replens • How British humour is the best way to break taboo topics, as the British are leaders in toilet humour • How the Anusol campaign aims to educate by giving a diagnosis as well as removing the shame • Don’t treat the female body as a problem to be solved • The importance of adverts on behavioural change, but also not to exaggerate their impact – the issue with purpose washing • Don’t slip into stereotypes
…
continue reading
73 episodes
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