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IPA On... Ageism With Kate Bruges And Ayesha Walawalkar
Manage episode 378069514 series 1047373
Content provided by IPA Podcast and Institute of Practitioners in Advertising (IPA). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IPA Podcast and Institute of Practitioners in Advertising (IPA) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Ayesha Walawalkar and Kate Bruges discuss the representation of over 55’s in advertising, from the perspective of employees within agencies as well as the representation in adverts. Despite the growing shift towards an ageing workforce, this trend isn’t reflected in the advertising industry with the average age of employees reduced from 34.6 years in 2021 to 34.4 years in 2022. Kate and Ayesha discuss this from their personal life experience and their own research. As Kate states what is needed is to “retain, retrain and recruit in that order’.
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Manage episode 378069514 series 1047373
Content provided by IPA Podcast and Institute of Practitioners in Advertising (IPA). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IPA Podcast and Institute of Practitioners in Advertising (IPA) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Ayesha Walawalkar and Kate Bruges discuss the representation of over 55’s in advertising, from the perspective of employees within agencies as well as the representation in adverts. Despite the growing shift towards an ageing workforce, this trend isn’t reflected in the advertising industry with the average age of employees reduced from 34.6 years in 2021 to 34.4 years in 2022. Kate and Ayesha discuss this from their personal life experience and their own research. As Kate states what is needed is to “retain, retrain and recruit in that order’.
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