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EffWorks Global 2023: Retail media and social commerce
Manage episode 386271140 series 1047373
Content provided by IPA Podcast and Institute of Practitioners in Advertising (IPA). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IPA Podcast and Institute of Practitioners in Advertising (IPA) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
At EffWorks Global 2023, Unilever's Pawan Kumar Marella, WARC's David Tiltman and The Goat Agency's Nilam Atodaria discuss the predicted growth in retail media advertising spend, and the challenge and opportunity this presents brands and agencies.
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Manage episode 386271140 series 1047373
Content provided by IPA Podcast and Institute of Practitioners in Advertising (IPA). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IPA Podcast and Institute of Practitioners in Advertising (IPA) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
At EffWorks Global 2023, Unilever's Pawan Kumar Marella, WARC's David Tiltman and The Goat Agency's Nilam Atodaria discuss the predicted growth in retail media advertising spend, and the challenge and opportunity this presents brands and agencies.
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