IRadio's Cracked I podcast

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

iRadio's Cracked i explicit

Series home•Feed

iRadio's Cracked i with Ed and Fitzy

25 episodes

#Comedy #Cracked #Roche #Eleanor #Fitzgerald #Talk #IRADIO

iRadio's Cracked i explicit

updated 9 years ago

Series home•Feed

iRadio's Cracked i with Ed and Fitzy

25 episodes

#Comedy #Cracked #Roche #Eleanor #Fitzgerald #Talk #IRADIO

All episodes

iRadio's Cracked i

1
Strictly Come Dancing With Melvin Odoom

9 years ago

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Melvin Odoom will be one of this years Strictly Come Dancing contestants so I chatted with him to aabout his training, diet and who he thinks will win! Melvin will be going up against 14 other celebrities like Will Young, Lousie Redknapp, Daisy Lowe and our own Laura Whitmore who he is very good friends with. Will Melvin be picking his costumes, he had some interesting ones on The Xtra Factor!! Join us on The Crackedi from 8.50pm Monday to Friday on iRadio…

iRadio's Cracked i

1
Barry Murphy Talks Rugby and Hermitage Green

9 years ago

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To celebrate the Leaving Cert results former Munster player Barry Murphy chatted to Eleanor Fitzgerlld(Fitzy) about how he celebrated his Leaving Cert results, his rugby career and his move to music forming Hermitage Green with his friends. How they started writing and recording their own music. Also how does he feel about working and touring with his brother Dan. Tune into The Crackedi on iRadio Monday to Friday from 8.50pm…

iRadio's Cracked i

1
Mission To Europa With Ryan MacDonald

9 years ago

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Our space expert Ryan MacDonald chatted about the mission to Europa and updated us on Mars One. Come say hi Monday to Friday from 8.50pm on iRadio Ed & Fitzy

iRadio's Cracked i

1
Neil Delamere Chats To Ed & Fitzy

9 years ago

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We chatted to funny man Neil Delamere ahead of his gig on scary Friday the 13th.....is he superstitious? We gave him a grilling and asked some random questions before sharing our awful jokes with him. Join us Monday to Friday on The Crackedi from 8.50pm Ed & Fitzy

iRadio's Cracked i

1
Looking After Down There with Ashley Reese

9 years ago

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Writer and blogger Ashley Reese shared some tips for down there.... We chatted about her article on gurl.com '9 clothes You Didn't Know Were Bad For Your Vagina' are you guilty of any of them, one of us are but can you guess which one! Join us on The Crackedi Monday to Friday from 8.50pm Ed & Fitzy…

iRadio's Cracked i

1
New Mum Night Out

9 years ago

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New parents Chrissy Tiegen and John Legend went for a meal 2 weeks after the birth of their first baby and people were not happy with Chrissy for it. Should new mums be allowed to go on nights out after the have the baby? Sharyn Hayden from HerFamily.ie joined us to talk about it. Listen in Monday to Friday from 8.50pm Ed & Fitzy…

iRadio's Cracked i

1
Zara Larsson Chats To Ed & Fitzy

9 years ago

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Swedish singer-songwriter Zara Larsson chatted to The Crackedi. We asked her some random questions from our random box to find out as much about her as we could. Join us Monday to Friday from 8.50pm Ed & Fitzy

iRadio's Cracked i

1
Dreams And Fears With Ian Wallace Entertainment

9 years ago

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Dream expert and psychologist Ian Wallace joined us to chat about dream meaning and why people have phobias. If you have any dreams text 087 1102107 Listen in Monday to Friday from 8.50pm Ed & Fitzy

iRadio's Cracked i

1
Sharyn Hayden - I Forgot To Take My Pill

9 years ago

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Sharyn Hayden from HerFamily.ie joined us to talk about her book 'I Forgot To Take My Pill'. We also discussed safe sex and parenthood. Join us Monday to Friday from 8.50pm Ed & Fitzy

iRadio's Cracked i

1
Dream Expert Ian Wallace On The Crackedi

9 years ago

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Dream expert and psychologist Ian Wallace was on analysing dreams. If you have any dreams you would like to know the meaning of text 0871102107 Listen in to The Crackedi Monday to Friday from 8.50pm on iRadio Ed & Fitzy

iRadio's Cracked i

1
CarFool Karaoke Mix

9 years ago

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If you missed us singing along very badly to Rihanna, musical hits and 80s classics then have a listen but be warned we are bad! What songs woukd you like us to butcher next for CarFool Karaoke? Lets us now Monday to Friday on iRadio from 8.50pm Ed & Fitzy

iRadio's Cracked i

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Peter Foley Lets Get Checked

9 years ago

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60% of Irish people have never had an STI check, have you? Peter Foley CEO of LetsGetChecked.com that provides home STI testing kits, joined us on The Crackedi to explain what the website offers. Join us Monday to Friday from 8.50pm on iRadio Ed & Fitzy

iRadio's Cracked i

1
From Space with Love

9 years ago

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Whats more romantic than getting flowers? Maybe seeing them in space could make up for not getting any for Valentines Day. Astronaut Scott Kelly shared a very spcial image of #SpaceFlowers but what else can grow in space? Mars One candidate Ryan MacDonald joined me to chat about all things space.... Join us on The Crackedi Monday to Friday from 8.50pm Fitzy…

iRadio's Cracked i

1
Dating Life With Jo Hemmings

9 years ago

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Psychologist Jo Hemmings who is also a Relationship and Dating Coach joined us on The Crackedi to chat about single life and people having sex at 85! Join us Monday to Friday from 8.50pm Ed & Fitzy

iRadio's Cracked i

1
Dinosaurs In Space

9 years ago