Ep 72 : Ben Worthen On Content Marketing Strategy & Brand Storytelling - Creating An Editorial Sub-Brand Jagged With Jasravee : Cutting-Edge Marketing Conversations With Thought Leaders podcast

Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders « »

Ep 72 : Ben Worthen on Content Marketing Strategy & Brand Storytelling - Creating an Editorial Sub-Brand

2+ y ago 49:47

Content provided by Jasravee Kaur Chandra. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jasravee Kaur Chandra or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Why companies should invest in brand storytelling and how to do it right ?

How to overcome the cultural and organizational obstacles to doing content marketing well?

Half the money spent on content may be wastes . How does one change that ?

What are the content marketing metrics that really matter ?

Ben answers the above question and many more & teaches marketers what they can learn from journalists. Ben Worthen is CEO of Message Lab, an award-winning agency that combines journalism, data and design to craft content and create experiences that get real results.

Ben developed his storytelling and investigative savvy working as a journalist for 13 years, winning many national awards for news and feature writing. In 2007, he joined The Wall Street Journal, where he covered the tech industry and wrote more than 50 Page One stories. Current and former clients of Message Lab include Facebook, Google, GoDaddy, ServiceNow, Elastic, and Silicon Valley Bank.

Connect with Ben on Linkedin : https://www.linkedin.com/in/benworthen/

Visit Message Lab : https://messagelab.com/

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/

Email Jasravee at jasravee@theadiva.com

00:00 Preview & Introduction to Ben Worthen

02:20 Anti-Advertising, Engaging with Ideas, Not With Products

18:33 Case Studies of Creating Engagement with Ideas

22:44 How Engagement Translates into CTA

24:52 Organizational Challenges to Content Marketing

31:07 Brand Marketing Campaign v& Content Marketing

33:41 Creating an Editorial Sub-Brand - Helping Humans

38:55 Human Stories - Digging Deeper vs Analyzing Data

44:33 Rapid Fire - Personally Speaking with Ben Worthen

47:35 Talent Show -Singing while Gargling

48:20 Connect with Ben

Follow Jagged with Jasravee on Social Media

Campsite One Link : https://campsite.bio/jaggedwithjasravee

Facebook Page : https://www.facebook.com/jaggedwithjasravee

Instagram : https://www.instagram.com/jagggedwithjasravee/

Podcast Page : https://anchor.fm/jagged-with-jasravee

Youtube Page : https://www.youtube.com/c/jaggedwithjasravee

Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.

Website : https://jasravee.com/

#contentstrategy #Contentmarketingstrategy #contentmarketing #contentmarketingtips #contentcreation #contentcreationstrategy #benworthen #messagelab #websitecontent #websitecontentideas #contentmarketing101 #websitecontentstrategy #contentwriting #marketingcontent #brandcontentcreation

121 episodes