Ep 71 : Dr Felicity Heathcote-Márcz on Ethnographic Approach for Understanding Consumers, Technology & Cultural Design, Cyborgs

Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders

When & Why we should use Ethnography to Understand Consumers ?

What were the insights from the study of anthropological approach to understand how humans are using intelligent mobility technologies like autonomous vehicles ?

Why you need an ethnographic approach to understand the intersection of technology & cultural design ?

Why understanding cyborgs is essential to understanding humans?

Felicity answers the above questions and more, as she conducts a masterclass on application of ethnography for behavioural research.

Dr Felicity Heathcote-Márcz is the Head of Behavioural Research at CDS, UK. Felicity has led and carried out behavioural research projects for large public and private sector clients utilizing ethnographic research methods along with other mixed methods approaches to achieve operational and customer-focused findings and results.

Connect with her on Linkedin https://www.linkedin.com/in/felicityheathcotemarcz/

Connect with her on Twitter - https://twitter.com/sharpsister

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/

Email Jasravee at [e-mail]

00:00 Preview & Introduction to Dr Felicity Heathcote-Márcz

03:30 Why & When to Use Ethnographic Research ?

12:43 Ethnography Peeking, Time Needed for Studies

17:52 Ethnography for Early Predictor of Change

21:45 Insights from Atkins UK Mobility as a Service Study

25:50 Understanding Technology & Cultural Design

31:33 Are we all Cyborgs?

36:56 Monsters, Super Heroes esp. Wonder Woman

42:37 Rapid Fire - Personally Speaking with Felicity

45:48 Talent Show

46:48 Connect with Felicity

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.

Website : https://jasravee.com/

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/

Email Jasravee at [e-mail]

Follow Jagged with Jasravee on Social Media

Campsite One Link : https://campsite.bio/jaggedwithjasravee

Facebook Page : https://www.facebook.com/jaggedwithjasravee

Instagram : https://www.instagram.com/jagggedwithjasravee/

Podcast Page : https://anchor.fm/jagged-with-jasravee

Youtube Page : https://www.youtube.com/c/jaggedwithjasravee

Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.

Website : https://jasravee.com/

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