Ep 71 : Dr Felicity Heathcote-Márcz on Ethnographic Approach for Understanding Consumers, Technology & Cultural Design, Cyborgs
Manage episode 325572313 series 3273085
When & Why we should use Ethnography to Understand Consumers ?
What were the insights from the study of anthropological approach to understand how humans are using intelligent mobility technologies like autonomous vehicles ?
Why you need an ethnographic approach to understand the intersection of technology & cultural design ?
Why understanding cyborgs is essential to understanding humans?
Felicity answers the above questions and more, as she conducts a masterclass on application of ethnography for behavioural research.
Dr Felicity Heathcote-Márcz is the Head of Behavioural Research at CDS, UK. Felicity has led and carried out behavioural research projects for large public and private sector clients utilizing ethnographic research methods along with other mixed methods approaches to achieve operational and customer-focused findings and results.
Connect with her on Linkedin https://www.linkedin.com/in/felicityheathcotemarcz/
Connect with her on Twitter - https://twitter.com/sharpsister
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@theadiva.com
00:00 Preview & Introduction to Dr Felicity Heathcote-Márcz
03:30 Why & When to Use Ethnographic Research ?
12:43 Ethnography Peeking, Time Needed for Studies
17:52 Ethnography for Early Predictor of Change
21:45 Insights from Atkins UK Mobility as a Service Study
25:50 Understanding Technology & Cultural Design
31:33 Are we all Cyborgs?
36:56 Monsters, Super Heroes esp. Wonder Woman
42:37 Rapid Fire - Personally Speaking with Felicity
45:48 Talent Show
46:48 Connect with Felicity
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Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
Website : https://jasravee.com/
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@theadiva.com
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwithjasravee/
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
Website : https://jasravee.com/
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121 episodes