Ep 83 : Michael F. Schein on Creating Hype - Generating Attention & Excitement For Businesses & Brands

Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders

What is hype? What it is not? Why is it so mis-understood? What about us humans, makes us so susceptible to ‘hype’?

What are some of the hype strategies from the The Hype Handbook ? Any examples of brands or business that have built in hype as an integral part of their marketing?

What is common between hype generation and marketing; and how are these two different?

What is it that Oprah, Tim Ferris, Kim Kardarshan instinctively know, that marketers can learn from?

Michael answers the above & more questions as he talks about how he uses hype to 'make idea-driven businesses famous'. Michael F. Schein is the Head Hype Artist at MicroFame Media. His explains some of the principles from his book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers.

Please visit his company at : MicroFameMedia.com

Connect with him on Linkedin : linkedin.com/in/michaelfrancisschein

Checkout his book : https://www.amazon.in/Hype-Handbook-Indispensable-Propagandists-Self-Promoters/dp/126047013X

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/

Email Jasravee at [e-mail]

Index

00:00 Preview & Introduction to Michael

02:32 What is Hype, What it is Not

06:00 The Human Need for Hype - Give Babies Their Milk Before You Give Them Meat

10:10 Elon Musk - The Hype Artist

13:45 Make War, Not Love - Hype Strategies for Marketing & Brands - Case Studies of Basecamp & Apple

26:50 Prayers, Spells & Symbols Hype Strategy

33:33 How Marketing is Not Hype & Hype is Not Marketing

38:21 Case Study -Tim Ferris & Four Hour Work Week

42:00 Theatre & Drama Hype Strategy - Example of Amway

49:04 Cult Leaders & Their X Factor - Hype Factors

53:13 Rapid Fire - Personally Speaking with Michael

56:40 Connecting with Michael

Follow Jagged with Jasravee on Social Media

Campsite One Link : https://campsite.bio/jaggedwithjasravee

Facebook Page : https://www.facebook.com/jaggedwithjasravee

Instagram : https://www.instagram.com/jagggedwithjasravee/

Podcast Page : https://anchor.fm/jagged-with-jasravee

Youtube Page : https://www.youtube.com/c/jaggedwithjasravee

Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.

Website : https://jasravee.com/

#hypemarketing #hypeculture #hypehandbook #hypemeaning #contentmarketing #contentmarketingstrategy #basecamp #Amwaymarketingstrategy #propogandaandculture #hypeinnovation #propogandatechniques #Hypestrategy #Hypemarketingstrategy #marketingpodcast #attention