Ep 84 : Michelle Auerbach on How to Capture Attention, Influence Decisions & Drive Change Through Storytelling

Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders

How do you capture attention & help people in decision making through story telling

How to use storytelling as a tool for driving change?

What can a good storyteller learn from a great storyteller?

How does story create resilience and impact the bottom line in business?

Michelle answers the above questions and many more as she talks about the power of a story. Michelle Auerbach has an MFA in writing and her PhD dissertation is on story as a trauma sensitive technology for change. She facilitates individuals, organizations, and communities in making change through story.

Michelle Auerbach is the President of Modaka Communications, a consulting firm focused on culture change, leadership development, and working across difference serving the Fortune 50, non-profits, NGOs, religious and

cultural organizations, start-ups, and change makers in communities around the world.

Michelle has published two novels, Alice Modern and The Third Kind of Horse, and her newest book is Resilience: The Life-Saving Skill of Story.

Visit her at www.michelleauerbach.com

Connect with her at https://www.linkedin.com/in/michelleauerbach/

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/

Email Jasravee at [e-mail]

Index

00:00 Preview & Introduction to Michelle

01:55 How Story Evokes Emotions & Drives Decision Making

08:20 What Makes Stories Work - The Three Part Structure

15:10 Stories Primes You for Decisions

17:45 Stories Build a Desired Organizational Culture of Psychological Safety

22:30 Stories Help Business Bottomline & Build Resilience

28:50 Science Fiction Story & Innovation

30:40 Meme or Social Media Story Telling

32:20 Personal Stories - Telling Stories to Oneself & Our Superpowers

41:33 What Can We Learn from Great Storytellers - Luminous Detail, Building Tension & Creating Connection

43:35 Stories Critical for Capturing Attention

45:00 Talent Show by Michelle

46:15 Rapid Fire - Personally Speaking with Michelle

47:50 Connecting with Michelle

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