))
Ep 85 : Sam Tatam on Using Behavioural Science and Evolutionary Psychology to Solve Tomorrow’s Challenges
Manage episode 337643586 series 3273085
Content provided by Jasravee Kaur Chandra. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jasravee Kaur Chandra or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Why does our approach to innovation & problem solving needs to change. Why we need to confront our innovation myths.?
Why should one ask “How have we solved this before?’ rather than “How are we going to solve this?”
What is biomimicry? Why it can accelerate innovation?
What is TRIZ? What are its three key elements?
What are psychological contradictions ? How does one for example 'reinforce trust without altering the truth' or improve experiences without changing the duration'
Sam Tatam answers the above questions & many more as he shows how behavioural science and evolutionary psychology can help us solve tomorrow’s challenges, not by divining something the world has never seen, but by borrowing from yesterday’s solutions – often in the most unexpected ways.
Sam Tatam is the Global Principal and Head of Behavioural Science at Ogilvy Growth & Innovation. An awarded strategist and recognised pioneer of applied behavioural science, Sam’s experience stem from a background in Organisational / Industrial Psychology and advertising strategy, with a passion for understanding consumer behaviour at both a macro and micro scale.
Connect with him on Linkedin https://www.linkedin.com/in/sam-tatam-psychologist/
Or Connect on Twitter @s_tatam
Link to his book on Amazon https://www.amazon.com/Evolutionary-Ideas-Unlocking-innovation-challenges-ebook/dp/B09MKMKVN2#
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at jasravee@theadiva.com
Index
00:00 Preview & Introduction to Sam
03:39 Key Innovation Myths
09:55 Biomimicry Or Stealing from Nature - Design of Bullet Train
14:25 Theory of Inventive Problem Solving -Methodology of TRIZ
22:21 Psychological Inventive Principles or Contr
28:45 Psychological Principle of Trust - Operational Transparency
34:07 Psychological Principle of Trust - Signalling, Social Proof
37:03 Universality of Principles vs Context, Execution
42:30 Improve Experience Without Changing Duration, Peak End Effect
50:00 Rapid Fire - Personally Speaking with Sam
52:07 Connecting with the Guest
Follow Jagged with Jasravee on Social Media
Campsite One Link : https://campsite.bio/jaggedwithjasravee
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwithjasravee/
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
Website : https://jasravee.com/
#evolutionaryideas #behaviouraleconomics #inventiveproblemsolving #creativeproblemsolving #innovationdesign #marketingstrategies #behavioraleconomics #creativity #creativityandinnovation #innovationstrategy #innovationmyths #trizmethod #Operationaltransparency #creativityinbusiness #samtatam
120 episodes
Share
