Less burnout. More money.

Jane Hamill | Podcast

#Business #Marketing #Blogging #Makers #Smallbusiness #Entrepreneur #Jane Hamill | Fashion Brain #Jane Hamill #Creativity #ECommerce

39:50

The truth is out West! We’re hopping on the ET Highway and venturing to the most notorious alien hot spots, including Roswell’s infamous crash site, Area 51’s eerie perimeter, and a mysterious desert watchtower. Join us as journalist Laura Krantz, host of the podcast Wild Thing , beams up to share stories from the front lines of UFO reporting—from strange sightings and quirky festivals to a mailbox where people leave letters to extraterrestrials. Maybe you’ll even decide for yourself: Is Earth a tourist stop for spaceships? UFO hot spots you’ll encounter in this episode: - UFO Watchtower (near Great Sand Dunes National Park, Colorado) - Roswell, New Mexico - Area 51, Nevada - Extraterrestrial Highway (aka State Route 375), Nevada - Little A’Le’Inn, ET Highway, Nevada - E.T. Fresh Jerky, ET Highway, Nevada - Alien Research Center, ET Highway, Nevada - The Black Mailbox, ET Highway, Nevada Via Podcast is a production of AAA Mountain West Group .…

about a year ago 19:38

MP3•Episode home

How to create marketing strategies that run in the background, freeing up your time and energy
The power of evergreen marketing and the 4 ways you can implement it
Client wins this week for inventory clearance, cash flow issues, a killer productivity hack, and an amazing result one jewelry designer had with a charity collab.

If you want a business "personal trainer" to keep you focused & accountable - so you get sales online with ease - check out our coaching and courses: https://fashionbrainacademy.com/

297 episodes

Jane Hamill | Podcast

Less burnout. More money.

Jane Hamill | Podcast

14 subscribers

published about a year ago

MP3•Episode home

How to create marketing strategies that run in the background, freeing up your time and energy
The power of evergreen marketing and the 4 ways you can implement it
Client wins this week for inventory clearance, cash flow issues, a killer productivity hack, and an amazing result one jewelry designer had with a charity collab.

If you want a business "personal trainer" to keep you focused & accountable - so you get sales online with ease - check out our coaching and courses: https://fashionbrainacademy.com/

297 episodes

#Business #Marketing #Blogging #Makers #Smallbusiness #Entrepreneur #Jane Hamill | Fashion Brain #Jane Hamill #Creativity #ECommerce

All episodes

Jane Hamill | Podcast

1
Reinventing My Business When I Wanted to Quit - with Nicole Giordano 55:20

47 weeks ago55:20

55:20

“I mean, I was ready to close it down” - Nicole Giordano from Startup Fashion tells us in today’s episode. Have you felt like this before? When you’re just tired of it all and need something to change Today you’ll learn about where to start when reinventing your business. You’ll also hear about the importance of being the face of your brand, and what that really looks like. Our best-selling course to learn how to set up a profitable clothing or accessories business: https://fashionbrainacademy.com/launch/ Show Notes & More Information Links Here: https://fashionbrainacademy.com/reinventing-your-business/ You can find Nicole’s Startup Fashion community on Substack at startupfashion.substack.com…

Jane Hamill | Podcast

1
Top 3 Pricing Mistakes Fashion Designers Make 10:37

1 year ago10:37

10:37

First, you can grab our Costing & Pricing Template + Workshop for only $10 with code: PODCAST. LINK: https://fashionbrainacademy.com/costsheet In this episode, you'll learn the top costing and pricing mistakes many fashion designers make -- and yup, I've made them all. We talk about undercharging due to pricing fear, misconceptions about what we think people will pay, lack of understanding what proper margins are for fashion products, and believeing the Shopify bro marketers who teach you can 3x your COGS and actually make money. We also touch on how your production location effects pricing, minimum order quantity, and how the manufacturing world is shiftting (and it's a good thing). Enjoy, Jane https://fashionbrainacademy.com/…

Jane Hamill | Podcast

1
Choosing Your Unique Selling Point (USP) 9:04

1 year ago9:04

9:04

(This is a clip from our List Buiilding for Fashion & Jewelry Designers class.) Why will people buy from you instead of somebody else? It's important in your business to know what you're selling and to have words for it. If you know EXACTLY what you're selling, you can say it in every video, and in all of your copy and marketing messages. Most of us worry that if we get narrow with our marketing message, we won't have a big enough audience to sell to. We tend to worry that a tight niche could be too narrow, but the opposite is true. Going narrow nelps your sales! And the thing is, it's hard. It's actually super hard to know what you're selling and be able to say it so people "get it" right away. The goal is to define a unique selling point (USP) for your products (or even start with just a category of your products) that people understand. This episode is a clip from a recent online class and my guest is jewelry designer, Magdalena, from MNOP Jewelry. To grab the full "List Building for Fashion & Jewelry Designers" online class, go to this link: https://fashionbrainacademy.com/tester/ product category section of your business…

Jane Hamill | Podcast

1
How to Sell Anything 11:05

1 year ago11:05

11:05

There’s a kick-a&& way to grow your email list AND get sales that’s been working great for my clients. I'm teaching it LIVE in a Bootcamp coming up. https://fashionbrainacademy.com/tester/ Adding a bunch of freebie-seekers to your Klaviyo is soul-crushing. This Bootycamp will show you another way. In today's episode you'll learn the missing link in your marketinig strategy that will help you sell anything. ANYTHING. This is a "Frank Kern tip" for direct response marketing. You can use this for any type sellingg content - email, viideos, social posts, all of it. xo -Jane…

Jane Hamill | Podcast

1
5 Step Growth Framework for Fashion, Jewelry, and Product-Based Businesses 17:56

1 year ago17:56

17:56

There's a cheatsheet download for this episode: Grab it now: https://fashionbrainacademy.com/framework/ Let's talk business growth. What you did to go from startup to "real" business is not the same as what you need to do when your biz is in growth mode. There are 5 sections of the biz and each one feeds into the other. Tpday I break them down so it's easier to understand what to work on next. xo - Jane…

Jane Hamill | Podcast

1
The 5-Minute Website Review (DIY) 8:18

1 year ago8:18

8:18

Is your websute clear> Is it converting the way you want it to? Yo ucan do your own site audit quickly and for free. In this episode... 1. The 3-Second Rule: Is it clear what you sell and who it's for within the first three seconds of someone landing on your site? 2. DIY User Testing: How to get a volunteer to test your site -- without you interrupting - to understand the average user's questions, issues, and any friction they experience while browsing. 3. Three Clicks to Buy: Can someone land on your site and make a purchase with 3 clicks? Review your site's navigation to eliminate unnecessary steps. 4. Opt-In Pop-Up: Check if your email opt-in pop-up appears within 3 to 7 seconds. Ensure it's clear, simple, and not too intrusive for first-time visitors. 5. How to get a FREE website mini-review: I'm offering 5 free spots! You can apply for a chance to get professional insights and improvements for your website. Apply here: https://fashionbrainacademy.com/review xo - Jane…

Jane Hamill | Podcast

1
Less burnout. More money. 19:38

1 year ago19:38

19:38

I've had it up to HERE with my clients' frustrations about how sick of social media they are. I hear you!! And I agree 100%. My mission this year is to help you get evergreen marketing strategie in place so you get your life back. In this episode: How to create marketing strategies that run in the background, freeing up your time and energy The power of evergreen marketing and the 4 ways you can implement it Client wins this week for inventory clearance, cash flow issues, a killer productivity hack, and an amazing result one jewelry designer had with a charity collab. If you want a business "personal trainer" to keep you focused & accountable - so you get sales online with ease - check out our coaching and courses: https://fashionbrainacademy.com/…

Jane Hamill | Podcast

1
The #1 Skill for 2024 5:22

1 year ago5:22

5:22

Hey entrepreneurs! Hae you noticed lately that you're bombarded by strategies and shiny new tactics? There are a gazillion gurus teaching the next! big! thing! that will transform your business in the next 17 hours. 😂 It's harder than ever to stay focused as a business owner. So many things to do and so many things you COULD do. Let's simplify things. There are a lot of skills you could develop to make money with ease. But there's ONE thing that's more important than ever. In this episode: the #1 skill to work on this year that will make a difference in your business and life your own simple sales system based -- on four key questions how to stay in your own lane with marketing so it actually works avoiding BSOS (bright shiny object syndrome) and the constant temptation of new ideas If you want a business "personal trainer" to keep you focused & accountable - so you get sales online with ease - check out our coaching and courses: https://fashionbrainacademy.com/…

Jane Hamill | Podcast

1
That's Not Realistic 20:50

1 year ago20:50

20:50

How many times have you been told what you want to do is "not realistic"? HOW MANY TIMES? Let's break down what actually IS realistic for you. Because it's probably more than you think. I'll give you specific examples of what's possible -- what my students and clients have actually accomplished. Then I'll share 3 things that are probably NOT realistic and you should watch out for. Show Notes and Links: Website: https://fashionbrainacademy.com/ more links coming soon...…

Jane Hamill | Podcast

1
Quick Monthly Metrics to Know What's Really Working for You 19:11

1 year ago19:11

19:11

Today's episode includes a little end-of-year challenge for you. 1) A questiton that could shake things up for ya... DO IT. 2) The quick & easy way to track monthly metrics to know what marketing to focus on for the new year - and what you can stop doing. MONTHLY METRICS TRACKING SHEET: https://fashionbrainacademy.com/tracking BRAND VIDEO BOOTCAMP w/ SUSAN (aff link) : https://classroom.thesocialsalesgirls.com/a/2147750940/XP22SCtE List Building with Product Testers (Workshop): https://fashionbrainacademy.com/tester/ Our Website: https://fashionbrainacademy.com…

Jane Hamill | Podcast

1
How to Make a Brand Video That Actually Gets Results - with Susan Bradley 32:19

1 year ago32:19

32:19

The #1 thing that's working for online store owners right now is this -- a simple brand video. Whaaaaa?!? Really? Not gonna lie, as a fan of direct response marketing, I'm very skeptical of anything that smacks of "branding" and "building awareness". Can't pay the bills with awareness...just sayin'. But the simple video strategy that my guest Susan Bradley from The Social Sales Girls shows us today is working like crazy for her Inner Circle members and I'm now convinced it can work for my e-commerce brand too - and yours. This interview gives you the exact strategy and real-life example of how to do it. I'M GOING TO DO IT - LIVE - in Susan's Bootcamp. Join me! It's only $15 and she'll teach us everything. Let's do it together. To sign up for the brand video bootcamp, use this link (it's my affiliate link): https://classroom.thesocialsalesgirls.com/a/2147750940/XP22SCtE To see the example from this episode, click here: https://fashionbrainacademy.com/brandsusan/…

Jane Hamill | Podcast

1
Sell More Gift Cards This Week - Here's How 9:46

1 year ago9:46

9:46

Want to sell more gift cards ruight now? i've been testing a few things with our native gardening website, and wowza! Here's what I learned... Your gift card conversions will go up if you do these 4 things: Tell them the "right" amount to buy (so they don't have to think) Tell them exactly what the cards can be used for (cuz grandma isn't your ideal customer and won't understand your brand or what you sell) Give them immediate gratification (like an instant PDF download to wrap up as a present) Offer a Gift Card bonus (this is optional, but we know not everyone will redeem their gift, so it won't really hurt margins) This will only take about 20 minutes and it works. You can watch the vide with EXAMPLES and SCREENSHOTS AT THIS LINK: https://youtu.be/DzKoK7JpOwI?si=mJnH1s6_EMUaY6e5 LMK what happens after you try it. xo - Jane https://fashionbrainacademy.com/…

Jane Hamill | Podcast

1
3 Quick Emails to Send Before the Holidays for Your Online Store 17:02

1 year ago17:02

17:02

It's the most wonderful time of the year, l right? Ha!! I think 90% of my clients are already feeling DONE with the holiday season. NOTE: There are VISUALS for this episode! Grab them at fashionbrainacademy.com/giftwrap . Heck, many of you started planning Black Friday in August, for godssake. You might be sick of worrying that you should doing ALL THE THINGS to get sales for This! mportant! Season! for E-Commerce! Store! Owners! You probably want to sit on the couch, decorate a bit, drink some egggnog, and have some damn fun. I totally understand. So let me make it EASIER for you to do the rest of your holiday marketing with these 3 specific emails you can send for your online store. Examples of the email and show notes: https://fashionbrainacademy.com/giftwrap Our Website: https://fashionbrainacademy.com/…

Jane Hamill | Podcast

1
The Quick & Dirty Product Promo Strategy 13:04

2 years ago13:04

13:04

If you need a last-minute plan for BFCM, this is it! Keep it very simple and do what we lay out in this episode. Quick & dirty for the win. And the sales. See the screenshot with the email cadence at this link: www.fashionbrainacademy.com/dirty

Jane Hamill | Podcast

1
Fashion Business Q&A: Listen in to a Coaching Session w/ Angela from Ang Hill 46:13

2 years ago46:13

46:13

What's it like to have a business coach? Get a BTS look as I answer 3 questions from a Canadian fashion designer, Angela Johnson from Ang Hill. What's it like to have a business coach? Get a BTS look as I answer 3 questions from a Canadian fashion designer, Angela Johnson from Ang Hill. We discuss: When you know which products have the best margins but aren't sure what to do with other products if some product categories have decent profit margin but they don't sell as quickly as other product categories, is it still worth selling them? how to handle being emotionally attached to old inventory you can't sell the best way to run a clearance sale for your online store as taught by Cathy Wagner of Retail Mavens Ang Hill: https://www.anghill.com/ The mini-course we mention, "Email List Building" for product-based business owners: https://fashionbrainacademy.com/tester/…

Jane Hamill | Podcast

1
Outdated Fashion Business Practices You Can Stop Doing 28:18

2 years ago28:18

28:18

Today we cover what NOT to do with your clothing, accessories, or jewelry business. There's so much advice out there about starting a growing a fashion business and a lot of it is outdated and unrealistic. We discuss: are fashion shows a waste of time and money or good for getting exposure? designing for seasons & sticking to a fashion calendar how some fashion designers are actually planning for your products to become obsolete quickly creating full fashion collections vs. dropping new products when you want to professional, slick photoshoots vs. user generated content & customer pics carrying inventory and finding customers to buy it **This topic was inspired by Steve Chou of "My Wife Quit Her Job" and his episode about Outdated Ecommerce Tips. Thanks, Steve!…

Jane Hamill | Podcast

1
Why My Clothing Line Beat the Odds and Was a Success 24:21

2 years ago24:21

24:21

In this episode, I share 5 things I did right with my clothing line and 5 things I did wrong. I made so many mistakes, and yet my business was still profitable. I'm quite embarrassed about some of the things I reveal in this episode but my goal is to be really honest with you, so here goes. In this episode: The embarrassing mantra I posted on my fridge for all to see No safety net and no plan B - a good thing or a bad thing? Selling to upper middle class white chicks (with hella body issues) and how they differ from other groups of women Losing focus, copying others (*cringe), and needing help I refused to ask for If I started over again today, what I'd definitely NOT do In our best-selling online class, you can learn how to set up a profitable clothing or accessories buisness: https://fashionbrainacademy.com/launch/ Show Notes & Links: https://fashionbrainacademy.com/why/…

Jane Hamill | Podcast

1
Why It's Hard to Sell 9:42

2 years ago9:42

9:42

Why do so many creative entrepreneurs struggle to sell their products? When I first started my clothing line, I really did think that people would just FIND me and my products. If the product is good, people will notice, right? Bwaaahaaaahaaaa. Selling often FEELS hard but it doesn't have to. Today you'll learn 2 simple things you can start doing immediately to make selling ten times easier. The course mentioned for apparel and accessories designers: https://fashionbrainacademy.com/launch Show Notes: https://fashionbrainacademy.com/hard/…

Jane Hamill | Podcast

1
5 Ways to Make Money This Weekend 17:45

2 years ago17:45

17:45

Want some quick sales? Here are 5 things you can do right away to get some $$. Many of us work last-minute so if you've put off planing your promotions, this is for you. I taped it with Memorial Day weekend in mind but most of these marketing & sales tactics can be used any time. LMK which one of these 5 your choose! I LOVE hearing from you. @janehamillchi brain@fashionbrainacademy.com Show Notes & Links: https://fashionbrainacademy.com/5waysweekend…

Jane Hamill | Podcast

1
Should I Hire a Business Coach? 8:45

2 years ago8:45

8:45

I was walking with a friend who owns her a business and she asked me... "Should I hire a business coach?" I make my living coching & teaching creative entrepreneurs how to sell more products online. You'd think my immediate answer would be an immediate yes. It wasn't. Instead, I told her why I just hired a new business coach for myself with the hopes that my 3 reasons could help her decide if a coach is something she wants right now. Will a coach help her make more money? Feel less like the lonely entrepreneur? Make a plan and stick to it? Let's unpack it... Show notes: https://fashionbrainacademy.com/business-coach…

Jane Hamill | Podcast

1
How Often Should I Email My List? 16:16

2 years ago16:16

16:16

How often should I send emails to my list? I get this question ALL THE TIME. There are so many different answers that it will make your head explode. Today, I'll give you an HONEST answers to this and other questions that I've gotten about emails. Here’s what I cover… How often should I send emails to my list? What’s the best time to send an email? Is buying an email list a good idea? Is there any real difference between a new email list and an older list? Next week, I'll go over more of your questions about sending emails. Get the show notes here: https://fashionbrainacademy.com/sendemails…

Jane Hamill | Podcast

1
Making Up Your Own Rules (a Johnny Cupcakes story) 4:34

2 years ago4:34

4:34

You don't have to run your business like other people think you should. You don't have to do what the gurus say. You don't have to do it like your competition does. Today's episode tells a story about when Johnny Earl first started his business, Johnny Cupcakes. He did something completely OPPOSITE of what 99% of other entrepreneyrs would have done. It's a true story about what Johnny did, how it shocked retail buyers and changed the entire course of his business. It's a true inspiration. Enjoy! Jane Mentioned in this episode: Johnny Cupcakes, https://johnnycupcakes.com/…

Jane Hamill | Podcast

1
Doing the Minimum: How to Keep Your Business Going When Life Gets Messy 8:10

2 years ago8:10

8:10

"How do I keep my business going while I deal with a life crisis?" There are times in your life when you have SO much happening in your personal life that you just need to do the minimum at work. Just do whatever it takes to keep the business going while you handle all the other stuff. We all go through periods where the business has to take a back seat. In fact, I'm going through some personal stuff right now and this prompted me to think about a few things... What are the things that absolutely need to get done while I take care of these personal challenges? How can I keep everything going in the business so there's a business to go back to when this crisis ends? Find out strategies to keep the business alive when life gets messy or even if you just want to reduce the amount of time you work. Get the show notes: https://fashionbrainacademy.com/bareminimum/…

Jane Hamill | Podcast

1
"I'm working too hard to be making this little money." 18:11

2 years ago18:11

18:11

"My business looks good on paper but it's killing me." "I feel like I'm missing something important for my business that everyone else seems to know." "I've totally lost track of my ideal customer and how to speak to them." "At this stage of my business, I'm still working way too hard to be making this little money." If this sounds like you, you're probably in the "Messy Middle". You're not a newbie filled with excitement and adrenaline - but not yet at the stage where you have a reliable team and layers of people handling certain tasks for you. The Messy Middle. If you're slogging through your days chasing sales and feeling exhausted, there's a better way. I promise. This episode will help you. Link to Jane's calendar to discuss private coaching: https://fashionbrainacademy.com/calendar/ Show Notes: https://fashionbrainacademy.com/middle/…

Jane Hamill | Podcast

1
Costing and Pricing Your Product (Part 2) Pricing Formula 27:18

2 years ago27:18

27:18

Get the Costing & Pricing Template now. Use code: PODCAST to snag it for 10 bucks. https://fashionbrainacademy.com/costsheet/ In this episode, I give you my EXACT pricing formula. The exact markups I recommend. 👀 Today is part 2 of Costing & Pricing your product. If you haven't listened to Part 1 yet, click here to get it. You'll learn the EXACT markup & pricing formula for fashion, accessories, and jewelry products that I've used for 20+ years what you goes in your cost sheet and what to leave out the story of the pricing mistake I made that almost put me out of business how pricing fear can mess up your business and how to handle it DISCLAIMER: What I go over today are guidelines, not rules. In all honesty, there's a reason I haven't released my exact pricing formula on the podcast before. And that's because there are a lot of variables about what markup is right for you and your brand. Each business is unique and each product is unique. That said, you need to start with something and sincerely hope the details & numbers started in this episode guide you to better and more profitable pricing decisions. I really could have used an honest episode like this before I started. 😃 xo - Jane Hamill Get the Cost Sheet TEMPLATE + workshop for $10 (use code: PODCAST): https://fashionbrainacademy.com/costsheet Show notes: https://fashionbrainacademy.com/costingsheet2/…

Jane Hamill | Podcast

1
Costing & Pricing Your Product (Part 1) 13:35

2 years ago13:35

13:35

We all know the importance of costing and pricing a product for profit. The question is... are you doing it right? Pricing is one of the most important things you'll do for your business. There's a lot that goes into it and waaaaaaayyyyyy too many product entrepreneurs are making mistakes. You may be using a cost sheet you got on Etsy with wacky margins You could be fudging your numbers (like I did) because you don't want to deal with the painful truth You might even be undercharging based on fear that no one will buy. I get it. I've made a crap-ton of mistakes with my own pricing of my clothing line. I totally screwed myself over with my not so accurate but I can't accept the truth costing sheets. In fact, many of you are are also screwing yourselves over with your pricing mistakes! Today we'll dive into the first steps to pricing for profit. Next week you'll get my EXACT markups & pricing formulas for small fashion brands. Get the Costing & Pricing Template for only $10 with code: PODCAST. LINK: https://fashionbrainacademy.com/costsheet…

Jane Hamill | Podcast

1
Not Enough Time? Use This Simple Hack 15:22

2 years ago15:22

15:22

Today you’ll get the CURE for “I don’t have enough time.” There’s a simple hack that’s working very well for me and I tested it with 20 clients who are LOVING it. It’s a life-changing, confidence-boosting, productivity-crushing hack that anyone can do starting immediately. Try it. It will take you 60 seconds. Show Notes and Links: https://fashionbrainacademy.com/…

Jane Hamill | Podcast

1
Why Content Feels Hard and How to Make it Easier & Faster 31:38

2 years ago31:38

31:38

Download the Content & Promotions template that goes with this episode at this link: https://fashionbrainacademy.com/promotions If you're agonizing over "what to post" and falling into the popularity contest that is social media , this episode is for you. I'll give you my SIMPLE content & promos calendar and teach you exactly why creating a content and promotions calendar (that you can actually stick to) seems so hard and the CURE -- to save you loads of time and to make you loads of money. Not joking actually. This system is magic for my VIP clients and now you can do it too. This episode is a clip from a LIVE class I taught this week. I'll make the entire training available to you in the next few days for free. Stay tuned! Download the Content & Promotions Calendar template here.…

Jane Hamill | Podcast

1
No Time For Content? Do This 14:07

2 years ago14:07

14:07

You do NOT need to be on the hamster wheel of content creation. There’s an easier way and it focuses on just TWO pieces of content designed to attract your ideal customers. Even better, you probably already have this content created and can use it immediately to make your life easier. Take our 4 question survey, pretty please: https://fashionbrainacademy.com/survey/ Show Notes & Links: https://fashionbrainacademy.com/notime…

Jane Hamill | Podcast

1
How to Know What Your Customers Want 29:53

2 years ago29:53

29:53

Ever wish you could be INSIDE the head of your customer? Today you'll learn a quick & dirty way to find out what they want. If you know what they want, you can serve them better, right? And serving them better means you can make more money. Evveryone's happy. Take our 30-Second Survey for Entrepreneurs: https://bit.ly/laserFBA Show Notes & Links: www.fashionbrainacademy.com/survey…

Jane Hamill | Podcast

1
How this Jewelry Designer Gets Email List Subscribers (for Free) 10:16

2 years ago10:16

10:16

Today you'll learn how Magdalena from MNOP Jewelry uses one 60-second video to get her ideal customers' attention (for free) and gets them to happily sign up on her email list. It's brilliant. DO NOT MISS THIS because it works and it can work for any business at any stage. I'm serious. We've been testing it -- apparel, pet products, gardening, activewear, gift items. It can work for you too. Get the "Email List Building with Product Testers" workshop here: https://fashionbrainacademy.com/tester/ Watch the video clip on our YouTube channel, Fashion Brain Academy: https://youtu.be/_nctbJZJexo?si=5tXFlFMIyjvmpmSR…

Jane Hamill | Podcast

1
Q4: Are You Freaking Out Yet? 17:19

2 years ago17:19

17:19

"Q4 is freaking me out. There’s so much to do and I don’t want work myself to death like I did last year at this time. Advice?” Many of my clients are getting a little freaked out right now so I put together 3 main things to focus on for 4th quarter. To goal is to help you get those sales for the Holiday season WITHOUT hustling yourself into exhaustion. We'll cover: the 2 email flows to "fix" quickly that will make you steady money email list building to do now - before the Holiday rush making more money without working harder in Q4 evergreen marketing strategies that you can set up once and work on autopilot product planning for next year - how to make sure things will sell the "Super Strategy" that will get you email subscribers, product testing, UGC, customer reviews, anad testimonials - AMAZEBALLS I will be teaching you the Super Strategy in a new workshop coming soon! It works better than anything I have ever seen & you can get notified by signing up here: https://fashionbrainacademy.com/workshopseb Show Notes and Links: https://fashionbrainacademy.com/Q4…

Jane Hamill | Podcast

1
What to Do for Black Friday (Fashion, Jewelry, and Accessories Designers) 19:20

2 years ago19:20

19:20

Not sure what to offer for Black Friday? If you're stressing about what to offer for BFCM, today's your lucky day. You’ve probably tried the usual things – take 25% off site wide blah blah blah. Nothing wrong with that - especially if it's worked for you in the past. But - site wide offers usually do NOT convert as well as soecific offers. ANd let's face it, your customers are seeing MAJOR deals from everry other company and a site wide discount is kind of a snore to them. There's a strategy that works better. Mystery bundles. Mystery packs, Mystery bafs - whatever you want to call it. They ate working like crazy! Today's episode includes a video with a ton of examples of EXACTLY what I'm teaching my private clients this week. If you can, hop over to this link to see the vudeo version and see the step-by=step strategy. WATCH THE VIDEO TO SEE THE EXAMPLES: https://fashionbrainacademy.com/bfcm…

Jane Hamill | Podcast

1
How to Know if Your Products Will Sell 33:47

2 years ago33:47

33:47

In this episode we first do a rapid-fire Q&A answering listeners' business questions. 1) Product Drops for the holiday season: "Should I drop all the products at the same time & do one big drop? Or space them out into smaller chunks or 2 - 3 products at a time?" 2) Costing and Pricing for wholesale sales: "How do I add in my sales rep's commission without cutting into the retailler's profit margin?" 3) "How do I know if my new products will sell?" This is especially tricky for entrepreneurs who design the product and are responsible for selling it. In fact, it's a total mindf**k. I lived this for many, many years and give you some simple advice to help keep you sane. :) Mentioned in this episode: WORKSHOP - Costing & Pricing Your Product for Profit https://fashionbrainacademy.com/online-workshop-costing-and-pricing-your-work/ Get on the Early Bird list for new workshops: https://fashionbrainacademy.com/workshopsEB/…

Jane Hamill | Podcast

1
How to Stop Being Afraid to Fail - the Kobe Bryant Mindset Shift That's Changing My Life 15:50

2 years ago15:50

15:50

"Through basketball, I learned discipline, perseverance, teamwork, failure, success. These are lessons that can be applied to any field." - Kobe Bryant Today I share a Kobe Bryant clip that absolutely blows me away. It's like the holy grail of success mindset and it's EXACTLY the way I'd love to approach my business. Fear of failure is part of owning a business, right? And It's not like we're spending 8 hours a day acting like "I hope I don't fail", right ? Or is it. I hope this Kobe mindset shift helps you as much as it's helping me. Announcing!!! Brand-new business workshops are coming! Email list building, Content & Promotions planning, 10-Minute Weekly metrics system, and more... To unlock early access, go to: https://fashionbrainacademy.com/workshopsEB The Fashion Brain Website: https://fashionbrainacademy.com/…

Jane Hamill | Podcast

1
Outdated Marketing Practices You Can Stop Doing Immediately 22:10

2 years ago22:10

22:10

Today is about what you can STOP doing. There's a some questionable marketing going on out there and I'll share what's really working for my clients and what's not. If you sell physical products - clothing, accessories, jewelry, home goods, pet products - this is for you. There's so much misinformation out there and I'd like you to know what to do and what to skip. We cover: posting on social media and the "old school" (and unprofitable) way people are still doing it the mistake of "us too" branding even though it seems safer Calvin Klein vs. Ralph Lauren and which one's kicking arse with engagement the product photography that looks outdated right now SEO - the slow and steady success of search engine optimization for ALL OF MY CLIENTS! Every single dang one (who bothers to do it) can small fashion & jewelry brands just ignore Facebook altogether? (I know you want to...) the highly curated Instagram feed -- good or bad? Show Notes & Links: https://fashionbrainacademy.com/outdated-marketing/ Private Coaching with Jane - clarity, ccountability, action https://fashionbrainacademy.com/calendar/…

Jane Hamill | Podcast

1
Top 3 Product Planning Mistakes Fashion & Jewelry Designers Make 19:28

2 years ago19:28

19:28

What products should I drop when? How much inventory will I need? What's a logical way to set sales goals? We cover all of this and more. You'll get a deeper understanding of the top product planning and inventory mistakes I see with my clients (and I've made them all myself) plus how to fix them. This is for fashion products, accessories, jewelry, home goods, CPG... 1: Setting Sales Goals Based on Nothing - Pop quiz: What's the #1 predictor of sales for a DTC market, craft show, or retail store? 2: Not Understanding How Much Inventory You Will Need - Stock to Sales ratio, sell-thru percentages, POD vs. in-stock vs. pre-order vs. made to order... 3: Dropping Seasonal Products Too Late - your "too early" is my "way too late", seasonal vs. evergreen products We also cover markdowns and how to actually PLAN for them and deal with markeitng things down. xo - Jane www.fashionbrainacademy.com brain@fashionbrainacademy.com…

Jane Hamill | Podcast

1
Holiday Season Planning in 30 Minutes or Less (phase one) 20:33

2 years ago20:33

20:33

What if you spent 30 minutes planning your Holiday sales and emails? As in...right now. Today. Without overthinking, over analyzing, or fancy planning tools. This episode breaks down 4 simple steps to crushing your BFCM and Holiday season sales. This is phase One of planning and I promise you, it can be done quickly. Let me know how it goes, OK? Hit me at brain@fashionbrainacademy.com . Show Notes: https://fashionbrainacademy.com/holiday30/ If you’ve been slogging away at your business for a while & still thinking: “I’m working way too hard to be making this little money.” “My business looks good on paper but it’s killing me.” “I’ve totally lost track of my ideal customer and how to speak to them.” Maybe it's time to consider some coaching. Check it out here: https://fashionbrainacademy.com/calendar/…

Jane Hamill | Podcast

1
Entrepreneurs with ADHD: This One's for You 14:40

2 years ago14:40

14:40

"You're a Ferrari with a flat tire." The doctor stared straight into my eyes with almost creepy iontensity as he said these exact words. This is how he let me know I was actually diagnosed with ADHD. Hmmmmm... I'm a Ferrari. Shiny, red, and fast, With a flat tire. Hmmmmmm... That explains a lot. This episode gives you the 3 main things that help me get more done and not feel stupid. I hope it helps. Note: Huge shoutout to jewelry designer Trisha Flanagan who inspired this episode with her AMAZING fidget rings & morse code jewelry. You should buy her stuff. She's amazing and so is her product. https://www.trishaflanagan.com/ Show Notes and Links: https://fashionbrainacademy.com/adhd/…

Jane Hamill | Podcast

1
(Startup Story) Multiple Streams of Income in the Fashion Industry w/ Tommie Hernández 59:42

2 years ago59:42

59:42

We hear about the magic of multiple streams of income. But how does a fashion designer actually pull this off? Tommie Hernández is a Puerto-Rican fashion designer who has figured it out and she tells us her secrets today. For 17 years she had a boutique-atelier where she made custom clothing and swimwear. She pivoted to owning an online fashion academy and the only Puerto-Rican sewing pattern company and sewing club: Sirena Patterns. She has over 2,000 students in her academy and sells the patterns to over 50 countries. I learned a lot from Tommie in this episode and I think you will too. Show notes and links: https://fashionbrainacademy.com/tommie/ Our courses and business coaching programs for fashion & jewelry designers: https://fashionbrainacademy.com/programs2/…

Jane Hamill | Podcast

1
Hand Woven Fabric for High Fashion Clothing w/ Jackie from Motif Handmade 1:03:29

2 years ago1:03:29

1:03:29

Sustainable fabrics, social impact, living in Bangladesh, consumer awareness in fashion, hand-woven textiles, small quantities BUT with the ability to scale production yardage... wow. Just wow. My guest today is Jackie Corlett from Motif Handmade. Jackie tells us about a whole new way of sourcing fabrics, and she allows designers to actually design the very fabric you want and need from scratch with zero waste yarns, zero carbon production. So you know you're launching with the most ethically sourced and eco friendly fabrics available. She's going to dive into what is possible for even small quantities, for designers to get the types of fabrics they are dreaming of. Hand woven people!! You'll want to see the visuals that go with this episode. Visuals, links, and show notes: https://fashionbrainacademy.com/motif/…

Jane Hamill | Podcast

1
Barbie Fashion Designer - My NPR Essay 6:57

2 years ago6:57

6:57

The Barbie movie is taking over the world. Have you seen it yet? Back in 2006, I did an essay about Barbie for NPR's This I Believe series, titled A Grown-Up Barbie. Like many girls, I learned to sew so I could make clothes for my Barbie. The essay is about how the blond-haired, blue eyed Malibu Barbie affected my red-haired, freckled self -- and my career as a fashion designer. An excerpt: "I consider myself a feminist and I feel like a moron admitting it, but it's true: I believe in Barbie. For me, as a kid, Barbie was about cool clothes, a cool job, cool friends and cool accessories: the airplane, the apartment building and the camper. I learned to sew so I could make outfits for Barbie and her friends, who took turns being the airplane pilot, the doctor, the fashion designer. Barbie was never about Ken. He was always a little dusty and in the corner." Show Notes & Links: https://fashionbrainacademy.com/barbie/ The original NPR essay recording: https://www.npr.org/2006/05/22/5419659/a-grown-up-barbie This I Believe book: https://thisibelieve.org/store/this-i-believe-paperback/…

Jane Hamill | Podcast

1
(Startup Story) First One to Fail Wins & Other Hard-Learned Lessons w/ Grant from El Roo Bike 45:24

2 years ago45:24

45:24

My guest today is SO HONEST about the struggles of his first clothing line and what he's doing differently the second time around. Grant Janke is a former network engineer who hated his job and decided one day to quit to start a business - even though he didn't have a clue what business it would be. He's currently working on his second clothing business -- this one in the mountain bike apparel niche, called El Roo Bike. Grant shares his failures, struggles, and the ways he thought things would go. "I spent all this money trying to develop this artwork for these stupid damn t shirts and no one liked them." I had to have the perfect pattern. I had to have the perfect material. I had to have the perfect artwork. I had to have the perfect this... Meanwhile,months are going by, and I'm not making any progress. I was stuck in that concept phase and the dollars just keep going and going and going. I was totally of the "build it and they will come" mentality. Which did not happen. I had no customers. Week one, I was dead in the water and couldn't run any ads. I'm serious, my ads ran on Facebook for like, a day. I'm still in the stumble phase, but the stumbles are getting easier to recover from. Show Notes and Links: https://fashionbrainacademy.com/grant/ El Roo website: https://elroo.bike/…

Jane Hamill | Podcast

1
Best Morning Routine I’ve Ever Tried 10:46

2 years ago10:46

10:46

Want to make today your make BETCH?! Seriously - I've been testing out a new morning routine and I gotta tell ya… I might look the same… but I am a completely 100% it’s-a-flippin’-miracle new person. This is working GREAT for me and I’m getting so much more accomplished. I’ve tweaked my SIMPLE morning routine so I now have time & focus for my most important work -- and then time for meditation, exercise, and self-care — totally guilt free! xo - Jane Credit: This morning routine is something I learned from @realcraigballantyne but in all honesty, I didn’t read his book (though I bought it). I watched a few of his videos, and the "work first" part of what I’m doing is a version of what he teaches. https://fashionbrainacademy.com…

Jane Hamill | Podcast

1
5 Must-Read Books for Fashion Entrepreneurs 19:35

2 years ago19:35