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How to launch a brand: talk with the founder of THREE

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Manage episode 186037069 series 1390874
Content provided by Japan Business News with Yuzuha Oka. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Japan Business News with Yuzuha Oka or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
66-year-old Mr Yasushi Ishibashi has a track record of launching popular cosmetic brands in Japan: RMK, SUQQU and THREE. They have strong presence in Japanese department stores, where large, traditional brands from Japan and abroad play strong. I interviewed him on his tactics on building a brand from scratch in such a competitive landscape.
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16 episodes

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Manage episode 186037069 series 1390874
Content provided by Japan Business News with Yuzuha Oka. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Japan Business News with Yuzuha Oka or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
66-year-old Mr Yasushi Ishibashi has a track record of launching popular cosmetic brands in Japan: RMK, SUQQU and THREE. They have strong presence in Japanese department stores, where large, traditional brands from Japan and abroad play strong. I interviewed him on his tactics on building a brand from scratch in such a competitive landscape.
  continue reading

16 episodes

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