021-James Zolman-The Digital Advisor

Journey of the Entrepreneur

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THE DIGITAL ADVISOR

Meet digital advisor, James Zolman, who has a proven record for scaling businesses online. He has generated over $50 MM in revenue over the past 10 years. Through his journey, James shares expert tips for building relationships online, creating engagement, and building authority in order to increase business revenue. In addition, James shares powerful reasons why a sales funnel and copywriting are two of the most effective ways to start growing your business.

TOPICS DISCUSSED TODAY

Scaling business through lead generation
Getting over your fear of taking action
Knowing and speaking to your audience
Creating relationships with your audience
Building a curiosity factor into your ads
Creating opportunities for follow up
Establishing yourself as an expert
Laying out a Sales funnel
Copywriting

James SAID:

“Don’t be afraid of the ad networks.”

‘The biggest clutch in scaling small business is they’re afraid.”

“You can control for your audience, especially on Facebook.”

“. . . you can control your budget a lot. . . and still get a little bit of traction. . .”

“Just dive in . . . see what happens . . .see how it works. . . learn about it. Don’t be afraid of it.”

“Focus on writing your add. . .and creating the path that captures [your] audience.”

“Rather than display [just] a thank you page, find another way to add value and ask for a sale.”

“You don’t have to sell, you just need to build a relationship.”

“Speak to your audience. . . .[use] the right messaging. . . [get a] funnel.”

“First. . . get over your fear. . . just do it. . .[connect with your ] audience, [then] make sure you have a funnel.”

BIOGRAPHY OF THE DIGITAL ADVISOR

“I’m a digital advertiser who has built dozens of digital assets that have generated well over $50MM in revenue over the past 10 years. I specialize in Google AdWords, Facebook Ads, Google Analytics, copywriting, and conversion optimization. I owned an ad agency (sold my book of clients), developed quality score analysis software (sold it to an agency), hired multiple agencies, and purchased Enterprise pay per click advertising software. I understand agency-life because I have lived it as an agency owner and as a client!” (Linkedin: James Zolman).

FINAL THOUGHTS

Focus on copywriting because it a powerful tool which will pull people like a magnet through an entire funnel and you’ll be able to boost your earnings.
Focus on copywriting early on rather than the technical aspects, which you can learn as you go.

FOR MORE ON COPYWRITING

CONNECT ON SOCIAL MEDIA

LinkedIn: https://www.linkedin.com/in/jamesczolman/

FaceBook: https://www.facebook.com/jameszol

Website: http://jameszol.com/

31 episodes

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